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GOOGLE ANALYTICS exam
TEST QUESTIONS
QUESTIONS & ANSWERS
(1 – 10)
Which of the following most accurately describes the concept of attribution in digital analytics ?
determining a traffic source
determining a user’s device
assigning credit for convertion
calculating cost per click
calculating ROI
Which of the following most accurately describes the concept of attribution in digital analytics ?
determining a traffic source
determining a user’s device
assigning credit for convertion
calculating cost per click
calculating ROI
https://support.google.com/analytics/answer/1662518?hl=en
Which of the following are true about segmentation ?
segmentation allows you to isolate and analyze subsets of your data
segmentation is a technique that shoult only be used by experienced analysts
more than one of these answers is true
segmentation should generally not be used without real-time reporting
segmentation can help you find the underlying causes of changes to your aggregate data
Which of the following are true about segmentation ?
segmentation allows you to isolate and analyze subsets of your data
segmentation is a technique that shoult only be used by experienced analysts
more than one of these answers is true
segmentation should generally not be used without real-time reporting
segmentation can help you find the underlying causes of changes to your aggregate data
https://support.google.com/analytics/answer/6086051?hl=en
You can combine a metric with a dimension Y in Google Analytics ?
if X and Y are in the same channel grouping
as long as sampling is not required
if X and Y have the same campaign
if X and Y have the same scope
if X and Y have been precalculated together in an aggregate table
You can combine a metric with a dimension Y in Google Analytics ?
if X and Y are in the same channel grouping
as long as sampling is not required
if X and Y have the same campaign
if X and Y have the same scope
if X and Y have been precalculated together in an aggregate table
https://support.google.com/analytics/answer/1033861?hl=en
Using filters, you can ____________
include data in a view
exclude data form a view
change how data looks in your reports
all of the answers above
Using filters, you can ____________
include data in a view
exclude data form a view
change how data looks in your reports
all of the answers above
https://support.google.com/analytics/answer/1033162?hl=en
Which of the following would be most useful for optimizing landing pages ?
unique pageviews
bounce rate
unique visits
pageviews
visits
Which of the following would be most useful for optimizing landing pages ?
unique pageviews
bounce rate
unique visits
pageviews
visits
https://support.google.com/analytics/answer/2531575?hl=en
Which are the four main parts of the Google Analytics platform ?
collection, processing, continuation and reporting
configuration, processing, reporting and recollection
collection, configuration, processing and reporting
configuration, collection, poregressing and reporting
Which are the four main parts of the Google Analytics platform ?
collection, processing, continuation and reporting
configuration, processing, reporting and recollection
collection, configuration, processing and reporting
configuration, collection, poregressing and reporting
https://support.google.com/analytics/answer/2709828?hl=en
The demographics and internet category information in Google Analytics comes from
google tag manager
information uploaded from the company crm
the doubleclick third-party cookie
the adwords first-party cookie
survey data filled out by users
The demographics and internet category information in Google Analytics comes from
google tag manager
information uploaded from the company crm
the doubleclick third-party cookie
the adwords first-party cookie
survey data filled out by users
https://support.google.com/analytics/answer/2799357?hl=en&rd=1
For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions ?
source and medium
campaign and ad content
campaing and medium
source, medium, campaign and ad contest
source and campaign
For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions ?
source and medium
campaign and ad content
campaing and medium
source, medium, campaign and ad contest
source and campaign
https://support.google.com/analytics/answer/6099206?hl=en
Which of the following is a valid tagged custom campaign ?
All of these are valid
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaing=spring&utm_term=backpacks
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaing=spring
www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
Which of the following is a valid tagged custom campaign ?
All of these are valid
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaing=spring&utm_term=backpacks
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaing=spring
www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
https://support.google.com/analytics/answer/1037445?hl=en
You have defined a goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded ?
2
5
1
zero
impossible to tell
You have defined a goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded ?
2
5
1
zero
impossible to tell
https://support.google.com/analytics/answer/2665210?hl=en
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