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Google analytics exam certification in Just 5 HOURS !

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Page 1: Google analytics exam certification in Just 5 HOURS !

GOOGLE ANALYTICS exam

TEST QUESTIONS

Page 2: Google analytics exam certification in Just 5 HOURS !

QUESTIONS & ANSWERS

(1 – 10)

Page 3: Google analytics exam certification in Just 5 HOURS !

Which of the following most accurately describes the concept of attribution in digital analytics ?

determining a traffic source

determining a user’s device

assigning credit for convertion

calculating cost per click

calculating ROI

Page 4: Google analytics exam certification in Just 5 HOURS !

Which of the following most accurately describes the concept of attribution in digital analytics ?

determining a traffic source

determining a user’s device

assigning credit for convertion

calculating cost per click

calculating ROI

https://support.google.com/analytics/answer/1662518?hl=en

Page 5: Google analytics exam certification in Just 5 HOURS !

Which of the following are true about segmentation ?

segmentation allows you to isolate and analyze subsets of your data

segmentation is a technique that shoult only be used by experienced analysts

more than one of these answers is true

segmentation should generally not be used without real-time reporting

segmentation can help you find the underlying causes of changes to your aggregate data

Page 6: Google analytics exam certification in Just 5 HOURS !

Which of the following are true about segmentation ?

segmentation allows you to isolate and analyze subsets of your data

segmentation is a technique that shoult only be used by experienced analysts

more than one of these answers is true

segmentation should generally not be used without real-time reporting

segmentation can help you find the underlying causes of changes to your aggregate data

https://support.google.com/analytics/answer/6086051?hl=en

Page 7: Google analytics exam certification in Just 5 HOURS !

You can combine a metric with a dimension Y in Google Analytics ?

if X and Y are in the same channel grouping

as long as sampling is not required

if X and Y have the same campaign

if X and Y have the same scope

if X and Y have been precalculated together in an aggregate table

Page 8: Google analytics exam certification in Just 5 HOURS !

You can combine a metric with a dimension Y in Google Analytics ?

if X and Y are in the same channel grouping

as long as sampling is not required

if X and Y have the same campaign

if X and Y have the same scope

if X and Y have been precalculated together in an aggregate table

https://support.google.com/analytics/answer/1033861?hl=en

Page 9: Google analytics exam certification in Just 5 HOURS !

Using filters, you can ____________

include data in a view

exclude data form a view

change how data looks in your reports

all of the answers above

Page 10: Google analytics exam certification in Just 5 HOURS !

Using filters, you can ____________

include data in a view

exclude data form a view

change how data looks in your reports

all of the answers above

https://support.google.com/analytics/answer/1033162?hl=en

Page 11: Google analytics exam certification in Just 5 HOURS !

Which of the following would be most useful for optimizing landing pages ?

unique pageviews

bounce rate

unique visits

pageviews

visits

Page 12: Google analytics exam certification in Just 5 HOURS !

Which of the following would be most useful for optimizing landing pages ?

unique pageviews

bounce rate

unique visits

pageviews

visits

https://support.google.com/analytics/answer/2531575?hl=en

Page 13: Google analytics exam certification in Just 5 HOURS !

Which are the four main parts of the Google Analytics platform ?

collection, processing, continuation and reporting

configuration, processing, reporting and recollection

collection, configuration, processing and reporting

configuration, collection, poregressing and reporting

Page 14: Google analytics exam certification in Just 5 HOURS !

Which are the four main parts of the Google Analytics platform ?

collection, processing, continuation and reporting

configuration, processing, reporting and recollection

collection, configuration, processing and reporting

configuration, collection, poregressing and reporting

https://support.google.com/analytics/answer/2709828?hl=en

Page 15: Google analytics exam certification in Just 5 HOURS !

The demographics and internet category information in Google Analytics comes from

google tag manager

information uploaded from the company crm

the doubleclick third-party cookie

the adwords first-party cookie

survey data filled out by users

Page 16: Google analytics exam certification in Just 5 HOURS !

The demographics and internet category information in Google Analytics comes from

google tag manager

information uploaded from the company crm

the doubleclick third-party cookie

the adwords first-party cookie

survey data filled out by users

https://support.google.com/analytics/answer/2799357?hl=en&rd=1

Page 17: Google analytics exam certification in Just 5 HOURS !

For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions ?

source and medium

campaign and ad content

campaing and medium

source, medium, campaign and ad contest

source and campaign

Page 18: Google analytics exam certification in Just 5 HOURS !

For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions ?

source and medium

campaign and ad content

campaing and medium

source, medium, campaign and ad contest

source and campaign

https://support.google.com/analytics/answer/6099206?hl=en

Page 19: Google analytics exam certification in Just 5 HOURS !

Which of the following is a valid tagged custom campaign ?

All of these are valid

www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaing=spring&utm_term=backpacks

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaing=spring

www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Page 20: Google analytics exam certification in Just 5 HOURS !

Which of the following is a valid tagged custom campaign ?

All of these are valid

www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaing=spring&utm_term=backpacks

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaing=spring

www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

https://support.google.com/analytics/answer/1037445?hl=en

Page 21: Google analytics exam certification in Just 5 HOURS !

You have defined a goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded ?

2

5

1

zero

impossible to tell

Page 22: Google analytics exam certification in Just 5 HOURS !

You have defined a goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded ?

2

5

1

zero

impossible to tell

https://support.google.com/analytics/answer/2665210?hl=en

Page 23: Google analytics exam certification in Just 5 HOURS !

WANT MORE ?

Page 24: Google analytics exam certification in Just 5 HOURS !

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Page 25: Google analytics exam certification in Just 5 HOURS !

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