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Presentation on Google Analytics for Charleston Web Afternoon. Quick intro to universal vs classic before going into Event Tracking and using the "|" character in Regular Expressions. #webaftchs.
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Next steps with Google Analytics
Tina Arnoldi
360InternetStrategy.com
Twitter: tinaarnoldi YouTube: tinaarnoldi
Slideshare: tinaarnoldi
Charleston Web Afternoon October 4th, 2014
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Today’s agenda
• Analytics.gs
• Event Tracking & Virtual Pageviews
• Getting keyword data
• Regular Expressions
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Know which version it is
In the code near the UA number, it will have “ga.js” for Classic tracking and “analytics.js” for Universal tracking.
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Analytics.js • Referral exclusion list (self-referrals)
• Site owner generated User IDs
• Offline Data
• Session timeout (without coding)
• Custom dimensions and metrics
• Device Overlap report
• Event Tracking
– from onClick=”gaq.push to onclick=”ga
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Event Tracking
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Is the user action similar to the experience of a new page?
Yes No
Virtual pageviews Event Tracking
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Event Tracking
See how people interact with your site
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Event Tracking - Categories
–Types of interactions, such as videos
OR
–More specific - Training videos, Sales videos
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Event Tracking - Actions
–Click or Click Button
–View or View video A, View video B
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Event Tracking - Labels
–Optional
–Ex. Video Title
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Virtual Pageviews
• “Track clicks from users that do not lead to actual website pages on your site”
• Equivalent to generating a new page
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When to use Virtual Pageviews
• A website has a one-page checkout process, meaning the URL does not change after visitors make a purchase.
• User wants to track the steps in a goal flow and these are not built-in as regular pageviews.
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Which is better?
It depends
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I’m bringing data back
Data
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Webmaster Tools
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Regular Expressions
•| (below the backspace)
•Example: This|That
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Category1|Category2|Category3
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Category1|Category2|Category3
Goal: - Dashboard with social media channel used to share any content Problem: - Event Label used for social media channels and category content
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Category 1 532
Category 2 234
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Category1|category1
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Category1|category1
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Um, what?
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Let’s Review
• Analytics.gs
• Event Tracking & Virtual Pageviews
• Getting keyword data
• Regular Expressions
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Next steps with Google Analytics
Tina Arnoldi
360InternetStrategy.com
Free webinar: Monday, October 20th, 12pm
Twitter: tinaarnoldi YouTube: tinaarnoldi
Slideshare: tinaarnoldi
Charleston Web Afternoon October 4th, 2014