Need to understand a little more about Google Analytics and the Google Webmaster Toolkit?
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Google Analytics 1Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 1
Google Analytics 2Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 2 Slides will
follow
Google Analytics 3Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 3 BG Before
Google
Google Analytics 4Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 4 BG Before
Google
Google Analytics 5Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 5
Google Analytics 6Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 6 Google
Analytics
Google Analytics 7Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 7
Google Analytics 8Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 8 Analytics - same
data, different look
Google Analytics 9Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 9 Why use Analytics?
Understand - - How many people visit - Where they go on your site -
What they do whilst on your site - What they are using to access
your site - How they found your site - Advertising/marketing
effectiveness - The impact of changes
Google Analytics 10Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 10 Setting up
Analytics
Google Analytics 11Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 11 Setting up
Analytics? www.google.com/analytics
Google Analytics 12Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 12 Setting up
Analytics
Google Analytics 13Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 13 Setting up
Analytics
Google Analytics 14Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 14 Setting up
Analytics Adding the code using your CMS
Google Analytics 15Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 15 Understanding
Analytics Set Date to measure
Google Analytics 16Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 16 Compare previous
dates Understanding Analytics
Google Analytics 17Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 17 Understanding
Analytics Sessions = Total visits Users = Total unique visitors
Page Views = Total pages viewed Pages/Session = Average pages
viewed per visit Avg. Session Duration = Average Visit Length
Bounce Rate = percentage of people who never visit more than the
page % New Sessions = New v returning
Google Analytics 18Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 18 Understanding
Analytics Visitor Location
Google Analytics 19Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 19 Understanding
Analytics Visitor Location
Google Analytics 20Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 20 Understanding
Analytics - Technology
Google Analytics 21Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 21 Understanding
Analytics Acquisition
Google Analytics 22Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 22 Understanding
Analytics Acquisition
Google Analytics 23Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 23 Understanding
Analytics Acquisition
Google Analytics 24Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 24 Understanding
Analytics Content
Google Analytics 25Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 25 Understanding
Analytics Content
Google Analytics 26Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 26 Understanding
Analytics User Flow
Google Analytics 27Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 27 Understanding
Analytics Site Speed
Google Analytics 28Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 28 Understanding
Analytics Site Speed
Google Analytics 29Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 29 Understanding
Analytics Site Speed
Google Analytics 30Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 30 Understanding
Analytics Site Speed
Google Analytics 31Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 31 Understanding
Analytics Site Speed Tools.pingdom.com
Google Analytics 32Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 32 Understanding
Analytics Site Speed Tools.pingdom.com
Google Analytics 33Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 33 Understanding
Analytics Event Tracking Can be used to track Downloads
Subscriptions Clicks on Links Views of Videos
Google Analytics 34Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 34 Understanding
Analytics Experiments
Google Analytics 35Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 35 Understanding
Analytics Experiments
Google Analytics 36Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 36 Understanding
Analytics Conversions
Google Analytics 37Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 37 Understanding
Analytics Conversions
Google Analytics 38Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 38 Understanding
Analytics Conversions
Google Analytics 39Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 39 Understanding
Analytics Custom Reports
Google Analytics 40Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 40 Understanding
Analytics Custom Reports
Google Analytics 41Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 41
www.google.com/webmaster
Google Analytics 42Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 42
Google Analytics 43Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 43 Why use Webmaster?
Understand - - Whether Google has any issues with your site - Which
words and phrases people are using - Who is linking to your site -
How Google sees your site
Google Analytics 44Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 44 Webmaster Tools
Dashboard
Google Analytics 45Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 45 Webmaster
Tools
Google Analytics 46Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 46 Webmaster
Tools
Google Analytics 47Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 47 Webmaster
Tools
Google Analytics 48Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 48 This is where
Google tells you that youve been bad Webmaster Tools
Google Analytics 49Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 49 Webmaster
Tools
Google Analytics 50Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 50 Webmaster
Tools
Google Analytics 51Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 51 To advise of
security issues such as Site hacked and hosting malwear Webmaster
Tools
Google Analytics 52Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 52
Google Analytics 53Enterprise Online Marketing Solutions <
SEO > < PPC > < Social Media > 53 Find me
www.enterprise-oms.co.uk [email protected] Follow me
Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20
07966 54 71 46