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Social media has become an essential part of people. Governments, businesses and consultants depend a large on social media for enhancing customer experience. They interact with consumers to promote their policies and products as well as facilitating different business transactions. These interactions leave traces of data which can be analyzed to provide better services to customers as well as get preferences for particular products and services. Social Media Analytics is a technique used to analyze such traces of data to generate insights for social and business uses. Social Media Analytics market is still at a nascent stage. Enterprises are yet to discover its true potential. With huge chunk of social media content exploding every second, social media analytics may become of the most important tools for companies to make strategies and implement short term plans. Adopting different analytical solutions and the penetration of social media are the major factors contributing to its growth. Penetration of smartphones is also one of the factors which is driving the market as most of the people are now increasingly accessing social media content on the devices. Some of the major vendors of social media analytics solutions present in the market are IBM, SAS, Oracle, Salesforce and Adobe. Reasons to buy this report 1) Report gives complete market insights, the driving forces of the market, the challenges market faces, about different social media analytics solutionsand their applications 2) A complete market segmentation has been done to give a detailed picture of the market in that particular region 3) The report also provides market shares, trends and forecast of different social media analytics solution applications across end user industry 4) The report also gives information of major vendors of social media analytics solutions, their existing share in the market, strategies they adopt along with the major products, financials, recent developments and profile of these vendors. Who should be interested in this report? 1) Vendors who are into manufacturing of these solutions as they can get an overview of what competitors are doing and also which markets they can look forward to expand their operations 2) Enterprises using this technology for usage in customer satisfaction processes 3) Investors who are willing to invest in this market 4) Consultants who can have readymade analysis to guide their clients 5) Anyone who wants to know about this industry
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GLOBALSOCIAL MEDIAANALYTICS MARKET
Market Shares, Forecasts& Trends
2014 - 2019
mordorintelligence.com
REPORT DESCRIPTION
Social media has become an essential part of people. Governments, businesses and consultants depend
a large on social media for enhancing customer experience. They interact with consumers to promote
their policies and products as well as facilitating different business transactions. These interactions
leave traces of data which can be analyzed to provide better services to customers as well as get
preferences for particular products and services. Social Media Analytics is a technique used to analyze
such traces of data to generate insights for social and business uses.
Social Media Analytics market is still at a nascent stage. Enterprises are yet to discover its true
potential. With huge chunk of social media content exploding every second, social media analytics may
become of the most important tools for companies to make strategies and implement short term plans.
Social Media Analytics market is expected to grow at a CAGR of 37.5% for the period 2014 to 2019.
Adopting different analytical solutions and the penetration of social media are the major factors
contributing to its growth. Penetration of smartphones is also one of the factors which is driving the
market as most of the people are now increasingly accessing social media content on the devices.
Some of the major vendors of social media analytics solutions present in the market are IBM, SAS,
Oracle, Salesforce and Adobe.
Reasons to buy this report
Report gives complete market insights, the driving forces of the market, the challenges market
faces, about differentsocial media analytics solutionsand their applications
A complete market breakdown has been done by different geographies along with the country
level segmentation to give a detailed picture of the market in that particular region
The report also provides market shares, trends and forecast of different social media analytics
solution applications across end user industry
The report also gives information of major vendors of social media analytics solutions, their
existing share in the market, strategies they adopt along with the major products, financials,
recent developments and profile of these vendors.
Who should be interested in this report?
Vendors who are into manufacturing of these solutions as they can get an overview of what
competitors are doing and also which markets they can look forward to expand their operations
Enterprises using this technology for usage in customer satisfaction processes
Investors who are willing to invest in this market
Consultants who can have readymade analysis to guide their clients
Anyone who wants to know about this industry
TABLE OF CONTENTS
1. Introduction
1.1 Key Findings
1.2 Research Methodology
2. Executive Summary
3. Market Insights
3.1 Market Overview
3.2 Factors Driving the Market
3.2.1 Growing focus on customer satisfaction
3.2.2 Increasing adoption of analytical solutions
3.2.3 Number of users on social media platforms is growing exponentially
3.3 Factors Restraining the Market
3.3.1 Most of the data is unstructured
3.3.2 Lack of awareness of these solutions
3.4 Industry Value Chain Analysis
3.5 Industry Attractiveness – Porter’s Five Forces
3.5.1 Bargaining Power of Suppliers
3.5.2 Bargaining Power of Consumers
3.5.3 Threat of New Entrants
3.5.4 Threat of Substitute Products or Services
3.5.5 Competitive Rivalry among Existing Competitors
4. Technology Overview
4.1 Technology Snapshot
4.2 Social Media Platforms
4.3 Other Related Technologies
5. Social Media Analytics Market by Type of Deployment
5.1 On-premise
5.1.1 Overview
5.1.2 Market Share and Forecast
5.1.3 Analyst View
5.2 On-Demand
5.1.1 Overview
5.1.2 Market Share and Forecast
5.1.3 Analyst View
6.Social Media Analytics Market by End-user Industry
6.1 Retail
6.1.1 Introduction
6.1.2 Market Share and Forecast
6.2 Banking
6.2.1 Introduction
6.2.2 Market Share and Forecast
6.3 Manufacturing
6.3.1 Introduction
6.3.2 Market Share and Forecast
6.4 Communications
6.4.1 Introduction
6.4.2 Market Share and Forecast
6.5 Travel and Transport
6.5.1 Introduction
6.5.2 Market Share and Forecast
6.6 Professional Services
6.6.1 Introduction
6.6.2 Market Share and Forecast
6.7 Energy
6.7.1 Introduction
6.7.2 Market Share and Forecast
6.8 Healthcare
6.8.1 Introduction
6.8.2 Market Share and Forecast
6.9 Government
6.9.1 Introduction
6.9.2 Market Share and Forecast
6.10 Entertainment and Media
6.10.1 Introduction
6.10.2 Market Share and Forecast
6.11 Others
6.11.1 Introduction
6.11.2 Market Share and Forecast
7.Social Media Analytics Market by Region
7.1 North America
7.1.1 Introduction
7.1.2 Market Share and Forecast
7.1.3 Analyst View
7.2 Europe
7.2.1 Introduction
7.2.2 Market Share and Forecast
7.2.3 Analyst View
7.3 Asia Pacific
7.3.1 Introduction
7.3.2 Market Share and Forecast
7.3.3 Analyst View
7.4 Latin America
7.4.1 Introduction
7.4.2 Market Share and Forecast
7.4.3 Analyst View
7.5 Middle East and Africa
7.5.1 Introduction
7.5.2 Market Share and Forecast
7.5.3 Analyst View
.8. Vendor Market Share Analysis
10. Competitive Intelligence and Profiles of Social Media Analytics Vendors
9.1 IBM
9.1.1 Overview
9.1.2 Major Products and Services
9.1.3 Financials
9.1.4 Recent Developments
9.2 SAS
9.2.1 Overview
9.2.2 Major Products and Services
9.2.3 Financials
9.2.4 Recent Developments
9.3 mBlast
9.3.1 Overview
9.3.2 Major Products and Services
9.3.3 Financials
9.3.4 Recent Developments
9.4 Clarabridge
9.4.1 Overview
9.4.2 Major Products and Services
9.4.3 Financials
9.4.4 Recent Developments
9.5 GoodData
9.5.1 Overview
9.5.2 Major Products and Services
9.5.3 Financials
9.5.4 Recent Developments
9.6 Crimson Hexagon
9.6.1 Overview
9.6.2 Major Products and Services
9.6.3 Financials
9.6.4 Recent Developments
9.7 Adobe
9.7.1 Overview
9.7.2 Major Products and Services
9.7.3 Financials
9.7.4 Recent Developments
9.8 Oracle
9.8.1 Overview
9.8.2 Major Products and Services
9.8.3 Financials
9.8.4 Recent Developments
9.9 Salesforce
9.9.1 Overview
9.9.2 Major Products and Services
9.9.3 Financials
9.9.4 Recent Developments
9.10 Simply Measured
9.10.1 Overview
9.10.2 Major Products and Services
9.10.3 Financials
9.10.4 Recent Developments
10. The Challengers
10.1 Sysomos
10.2 Trackur
10.3 Beevolve
10.4 Lithium
10.5 Buzzcapture
11. Investment Analysis
11.1 Recent Mergers and Acquisitions
11.2 Investor Outlook
12. Future of Social Media Analytics Market
List of Figures
List of Tables
Abbreviations
Works Cited
Disclaimer
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