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11th AFRICAN DAIRY CONFERENCE Global Outlook and the African Market
September 23, 2015
Steen Hadsbjerg, Vice President Arla Foods
2
1. Current milk prices
2. Market update
3. Outlook end 2015 and 2016
Agenda
4. Impact on Africa
Prices are unsustainably low
Russia and China dropped demand, while milk supply is growing
Prices under pressure - but recovery in late 2015/ early 2016 likely
Increased focus on the African Market
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
3
1. Current milk prices
2. Market update
3. Outlook end 2015 and 2016
Agenda
4. Impact on Africa
Prices are unsustainably low
Russia and China dropped demand, while milk supply is growing
Prices under pressure - but recovery in late 2015/ early 2016 likely
Increased focus on the African Market
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
4
Prices: Milk prices are unsustainably low – around the globe!
Farmers receiving poor milk prices, €ct.*
The complete global dairy sector is affected
26
28
30
32
34
36
38
40
42
44
Jul.- 15 Jan.-15 Apr.-15 Apr.-14 Jul.- 14 Oct.- 14 Jan.-14 Oct.- 15
………… DMK Arla
• 59% reduction in profits • Divesting its milk business
• Severe milk price issues in UK • New CEO on a turnaround mission
• Cost stabilising program and reduced investments announced
• Further milk price decline expected
• Costs saving program +500 jobs reduced • Announced offer of liquidity loans to
their farmers • Negative credit watch from S&P
* Yearly delivery: 1,000,000 kg, 4.20% fat, 3.40% protein, non-organic, best quality
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
5
Prices: Historically low GDT results put pressure on milk prices, however latest auction increased with 16.5% overall
GDT downturn to a historical low puts pressure on milk prices
• Global Dairy Trade auctions on a not seen historical low and for SMP below EU-intervention
• Latest auction result up again because of reduced volumes as some dairies (like Arla) did not offer volumes below intervention price levels
Comments
3,500
3,000
2,500
2,000
1,500
1,000
5,500
5,000
4,500
4,000
1,400
Ø 3,395
5,300
Aug./15 Jul/0
8
Intervention SMP WMP SMP in US-$
2008 - 2010
2011 2012 2013 2014
Sources: GDT, GCO Trade & Planning, Performance Management & Strategic Finance
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
6
1. Current milk prices
2. Market update
3. Outlook end 2015 and 2016
Agenda
4. Impact on Africa
Prices are unsustainably low
Russia and China dropped demand, while milk supply is growing
Prices under pressure - but recovery in late 2015/ early 2016 likely
Increased focus on the African Market
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
7
Markets: Global supply and demand is driving declining milk prices
Increased milk supply while Russia and China have left the market
• Supply: Rise of global milk production
• Demand: Russia and China “left the market”
• Stocks: Still high stocks remaining
Fundamentals weighed heavily on international pricing in Q2 and Q3
Comments
Sources: Performance Management & Strategic Finance
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
8
Markets: Global milk production is growing and picking up in 2H 2015
Global milk production is growing YoY % growth of top dairy export regions
After a moderate start, growth is accelerating around the globe in 2H of 2015
-4
-3
-2
-1
0
1
2
3
4
5
6
Jan
..
14
Jan
..
13
Ma
y
15
Jan
..
15
Latest NZ forecast indicates
-2% in 2016
Sources: Rabobank, USDA, CLAL.it,
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
9
Markets: Stocks have increased globally on supplier side
Filled stocks in EU and USA
200
175
150
125
100
75
50
25
0
20
Jun 14
84
84
0
+178%
Jun
15
189
116
73
Dec
14
68
48
USA EU28
ktons
Butter
140
120
100
80
60
40
20
0
18
Dec
14
124
108
16
Jun 14
103
103
0
+9%
Jun1
5
136
118
USA EU28
SMP
300
200
100
0
600
500
400
518
Dec 14
462
Jun 14
479
+12%
Jun 15
USA
Cheese
ktons ktons
Sources: CLAL.it, Blimling,
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
10
Markets: China’s and Russia’s stake in global imports quadrupled and then dramatically reduced….
Other countries
6%
China & Russia
94%
China & Russia
Other countries
72%
28%
China & Russia
Other countries
90%
10%
2014: 2008: 2015:
2008-2014:China & Russia stake +467% 2014-2015: -36%
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
11
1. Current milk prices
2. Market update
3. Outlook end 2015 and 2016
Agenda
4. Impact on Africa
Prices are unsustainably low
Russia and China dropped demand, while milk supply is growing
Prices under pressure - but recovery in late 2015/ early 2016 likely
Increased focus on the African Market
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
12
Outlook 2015: Short term there is still pressure on dairy prices
2015 What is happening with the prices right now?
• Short term there is still pressure
on international commodity prices, retailer negotiations and thus, milk prices
• Given the expected milk supply and the high stock levels, the current global demand supports only a slight price recovery in 2015 and first triggers are set to support turnaround within 2016
Comments
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
13
Outlook 2016: Fundamentals are strengthening on supply and demand side!
There is light at the end of the tunnel
• Supply: Global milk production could tighten
to some extent in 2016
• Demand: Low prices and China to drive global demand growth in 2016
• Stocks: Will be worked through in 2016
Fundamentals support a change of the market end 2015 with even more support into mid 2016
Comments
Supply
Demand
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
14
1. Current milk prices
2. Market update
3. Outlook end 2015 and 2016
Agenda
4. Impact on Africa
Prices are unsustainably low
Russia and China dropped demand, while milk supply is growing
Prices under pressure - but recovery in late 2015/ early 2016 likely
Increased focus on the African Market
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
15
Sub-Sahara Africa is a 5-10 bnEUR dairy region with ~3% growth and a 3 bnKg milk deficit – RSA and Nigeria equal ~50% of value, while the remaining 50% is split across 30+ markets
Note: 1) LME: Liquid Milk Equivalent Source: FAO Statistics (2011); USDA, Proteus, Mansci; World bank; Euromonitor 2014;
S. Africa
Ghana 0.3
Angola 0.4
Kenya 0.6
Nigeria 1.8
0.1
Uganda
0.1
Other 1.3
N. Sudan
Benin
Mozamb. 0.1
Malawi
Camero.
0.2
Ivory Coa.
0.1
0.1
Senegal
0.2
0.3
2.8
26
399
17
23
39
21
15
26
39
11
22
53
46
179
SSA overview
Milk balance EXP.- IMP., bnKg LME1
-1.1
0.0
-0.1
0.0
-0.1
-0.2
0.0
-0.9
0.0
-0.1
-0.1
0.0
-0.1
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
Bold = AF presence > 5mEUR
Dairy value & vol. growth 2014, bnEUR, 2011-14 Vol. CAGR%
Value equals formal market (MT, TT, FS)
-3%
5%
2%
8%
9%
2%
2%
-3%
5%
5%
4%
3%
6%
1%
Dairy value & vol. growth 2014, bnEUR, 2011-14 Vol. CAGR%
Population bn, 2014
Milk balance EXP. - IMP., bnKg LME1
World overview
0.9
0.8
0.2
0.3
0.3
1.4
1.2
0.4
0.6
0.6
-1%
3%
3%
0%
3%
7%
4%
1%
5%
Africa 5-10
SE Asia 10-15
Russia/CIS 15-20
Middle East 15-20
Oceania 25-35
China 35-50
India 40-55
US & CAN 45-60
LATAM 60-70
Europe 90-120
5%
-3
-7
-2
-7
-8
1
5
-4
13
11
3%
2%
2%
3%
3%
2%
3%
2%
3%
2%
3%
3%
3%
1%
Population mn, 2014, CAGR ’14-20
16
The “sub regions” of Sub-Sahara Africa vary dramatically in terms of dairy consumption, competitive landscape and economics
3%
7% 4%
44%
0% 1%
1%
20%
10% 1%
8% Western
Africa
35%
0% 4%
5%
16%
5% 7%
3% 9%
1%
15% Central
Africa
Eastern
Africa
Southern
Africa
10%
3%
3%
17%
2%
1%
4% 25%
10% 3%
23%
4%
16%
0% 3% 3%
3%
15%
4% 13%
22%
17%
Butter/Spreads
Margarine
MP (Child)
MP (Family)
Other Cheese
CC/PC
YC
Other LDP
Yoghurt, Laban, Labneh
Milk (Fresh)
Milk (UHT)
3.2
0.8
1.6
2.8
Lactalis Unilever 0.1 (5%)
0.1 (4%)
Nestle 0.6 (20%)
0.2 (8%)
RFC
Promasidor 0.4 (12%)
Dairy value (bnEUR, 2014)
Top 5 players (mEUR, 2013)
• Population: 340mn
• CAGR (’14-20): +3% • Urbanization: 44% • CAGR (’14-20): +4% • GDP/capita: 1,550EUR
• Population: 140mn
• CAGR (’14-20): +3% • Urbanization: 44% • CAGR (’14-20): +4% • GDP/capita: 1,380EUR
• Population: 420mn
• CAGR (’14-20): +3% • Urbanization: 26% • CAGR (’14-20): +4% • GDP/capita: 590EUR
• Population: 60mn
• CAGR (’14-20): +1% • Urbanization: 62% • CAGR (’14-20): +1% • GDP/capita: 4,740EUR
Category split (value%, 2014)
RFC Lactogal 0.0 (5%)
0.0 (5%)
Mafricom 0.2 (26%)
0.1 (7%)
Nestle
Lactalis 0.1 (9%)
Bidco Lactalis 0.1 (5%)
0.1 (4%)
Danone 0.1 (9%)
0.1 (5%)
Unilever
KCC 0.1 (8%)
Cape Oil & Marg. Danone 0.2 (6%)
0.2 (6%)
Lactalis 0.7 (26%)
0.2 (7%)
Clover
Unilever 0.5 (18%)
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
17
Major market trends in Africa Major opportunitites in a fast developing market
• Double up on urbanisation and population by 2030 and 2050, respectively • Nigeria as the locomotive – Lagos will hold 24m people in 2015 (#3 largest city globally)
• Moms looking for nutritious and safe products for their kids • Dairy considered as a major source for a healthy upbringing
• Snacking used as enjoyment for kids – with liquid considered as nutritious/energy • Long-distance travel driving “quick fixes” (e.g. small dairy, on-the-go snacking)
• Food safety is becoming increasingly important (there are ~2,000 food safety-related deaths each year) • Strong brand translates to high food safety
• Big parts of SSA population still BoP • Low buying power calls for affordable products “nutrition for money”!
Trend outline
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
18
Global dairy trends
Trends in dairy points towards trust, holistic health, reduced sugar/salt and increased protein – hybrid products and non-soy alternatives are on the rise
You can trust us
Health is more holistic
Rise of the hybrid2
The protein horizon
New stealth
strategies
Alternative alternatives
• Consumers becoming more health conscious
and prefer simple and natural foods
• Health claims such as fat free, lactose free,
high fiber and heart health gaining currency
• Increase in innovative fusion products such
as frozen pot desserts focusing on health and
indulgence
• On-the-go drinkable breakfast dairy
products on the rise; preferred especially by
the fast-paced, working youth and adults
• Soy remains prominent among dairy
alternative drinks but decline in usage over
the last 5 years
• Plant-based alternatives including
cereals (such as rice and oats) and nuts
(like almond) gaining popularity
• Continued reformulations and NPD activity
aimed at sugar and salt reduction in dairy
products
• Use of stevia in dairy products is new,
diverse, and on the rise
• Promoting product transparency through
origin and clean labeling1 (with claims such
as natural and additive free)
• Enhancing product traceability through
technological innovations ”No artificial flavors. No artificial sweeteners. No preservatives”
• Increasing NPD around protein rich
products to attract all ages, especially
Greek yogurt and whey drinks
• Emergence of male-specific marketing
with extra protein and large serving sizes
23. September 2015 Global Outlook and the African Market – 11th Dairy Conference
19
Thank you for your attention
22. September 2015 Leaders Luncheon – 11th Dairy Conference