Find the drivers that matter most to your business

IBM Watson Analytics

You need to make decisions based on your data, but…

You’re not a data expert.

You can’t afford to wait for help from IT.

You’re not sure where

to start.

With IBM® Watson™ Analytics, a cloud solution, you can…

Get better data. Understand your

business. Tell a story. Think ahead. Find answers specific

to your role.

Get better data

Grab what you need from your data without the pain.

Trust your data and the results.

• Data preparation, refinement and analysis are automated.

• Cloud-based data management services make your data rapidly accessible.

• The latest big data technology handles large volumes of data with ease.

What does this mean for you?

• You don’t have to ask IT for access to your data.

• The right data is ready when you are. • You can rest assured that your data is

accurate, relevant and complete.

Understand your business

See where your ideas can take you.

Jumpstart your analysis.

• Automated intelligence accelerates your ability to get to the answers you need.

• Automatic analysis takes the guesswork out of determining what's important in your data.

• A full range of analytics explains why things happened and what's likely to happen.

What does this mean for you?

• Instead of fumbling over analysis, you can focus on understanding what’s important to your business.

• Simply type in what you would like to see and Watson Analytics provides the answers.

• You can continuously fine-tune your questions to get to the heart of the matter.

Tell a story

Prove your point with confidence.

Show what’s important

• Trends and patterns in your data can be displayed as illustrations called visualizations.

• The visualizations that demonstrate your ideas most effectively are recommended.

• Key visualizations can be used in brilliant and compelling infographics.

What does this mean for you?

• You can communicate your ideas effectively so others see your point of view.

• You can be confident that your point is being made clearly and compellingly.

• You can more easily advance understanding and spur the right action.

Think ahead

Anticipate opportunities and make them happen

Discover, predict and act

• Guided discovery enables you to find obvious patterns and derive useful insights.

• Embedded predictive analytics automates statistical analysis, correlations and modeling.

• Recommendations based on analytics results enable you to take the appropriate action.

What does this mean for you?

• You can ask the questions that need to be answered to move your business forward.

• You’re aware of opportunities or problems that might otherwise have been missed.

• You can not only see what is most likely to happen but also what you can do about it.

Find answers specific to your role

Whether you’re in marketing, sales, IT, operations, IT or finance, you’re covered.

“How can I make sure I target the hottest leads? How can I increase the value of the customers I already have? How can I create more successful campaigns?”

Lisa Hay, Marketing Manager

Watson Analytics and marketing

Lisa Hay Opportunity ranking

Watson Analytics shows Lisa what good leads look like so she can understand why they are more likely to buy. She can then target leads and prospects with a higher likelihood of becoming a sale to boost revenue. She no longer has to waste time or resources pursuing leads that go nowhere.

Lisa Hay Customer value

Watson Analytics reveals the attributes that drive profitability and indicates customers who meet identified profitable profiles. Lisa can provide those customers with targeted recommendations—no matter how they interact with Lisa’s company. This can lead to increased conversions and greater customer value.

Lisa Hay Better marketing campaigns

Watson Analytics uses predictive analytics to show Lisa which customers respond to various campaigns. She can also see the likelihood that customers will respond. Lisa can then increase the success of her campaigns by making the right offer to the right customer at the right time through the right channel.

“Which deals am I most likely to close? How can I increase my sales? What can I offer customers to keep them from going to a competitor?”

Bridget Hart, Sales Manager

Watson Analytics and sales

Bridget Hart Win-loss prediction

Watson Analytics analyzes Bridget’s sales pipeline and identifies which deals have the highest chance of closing and which she’s at risk of losing. She can then close more deals and eliminate performance gaps, ultimately increasing sales revenue.

Bridget Hart Customer retention

Watson Analytics analyzes and predicts customer behavior to show Bridget which customers are at risk of leaving and why. She can then make targeted offers designed to convince them to stay, increasing retention and customer profitability.

“How can we resolve IT issues faster? Where are my helpdesk tickets originating? What's causing an increase in trouble tickets for a specific product line? Why?”

Donny Cruz, IT

Watson Analytics and IT

Donny Cruz Helpdesk activity analysis

Watson Analytics analyzes the IT helpdesk tickets in Donny’s organization. He can see how long tickets have been open, the average response time, and what’s causing high priority tickets. He can then allocate resources to resolve tickets faster.

“Why are these products being returned? How can I speed up approval processes for warranty claims, but still manage an increasing fraud problem?”

Watson Analytics and operations

Ben Taylor, Operations

Ben Taylor Warranty analysis

Watson Analytics analyzes returns, predicts upcoming warranty costs and issues, and identifies potentially fraudulent warranty claims. Ben can use the results to increase the effectiveness of his company’s claims and warranty department and reduce fraud.

“What is driving employee satisfaction? Why are employees leaving? How can we create and keep top performers?”

Watson Analytics and HR

Anisa Mirza, HR Manager

Anisa Mirza Employee retention

Watson Analytics analyzes information about employee behavior, gauges satisfaction and predicts attrition. Anise can see the factors that cause top performers to disengage so she can intervene with actions that convince them to stay.

“Which accounts are most likely to be paid? How can collections be more efficient? How does it affect revenue and profit when we lose customers? How can the sales pipeline help me forecast revenue?”

Justin Chen, Finance Manager

Watson Analytics and finance

Justin Chen Accounts receivable

Watson Analytics analyzes accounts and collections to create a predictive profile of customers—from least likely to most likely to pay. Justin can prioritize outreach and communication based on these profiles for more efficient collections.

Justin Chen Customer attrition

Watson Analytics analyzes customer data to identify which customers are likely to leave and why and predicts the effect on revenue. Justin can then determine which customer investments will lead to more profitable growth.

Justin Chen Sales pipeline and revenue

Watson Analytics analyzes the current pipeline conditions, identifies performance gaps, and predicts which deals have the highest chance of closing and which are at risk. Justin can use these factors to develop more accurate revenue forecasts.

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