Good PPC plans are a prerequisite to getting good ROI

PPC gives an edge in online sales. If you have subscribed to PPC plans then

you are surely going to get a good number of targeted traffic to your website.

With increasing competition in digital marketing, the race to get a good search

engine ranking is now red hot. Websites may not be able to maintain good

search engine ranking inspite of scrupulously adhering to all the facets of

search engine optimization. Moreover, search engine optimization demands

continuous monitoring and tweaking of optimization parameters. In this

respect PPC can be a game changer for you.

What is it

When you go for PPC, the web crawler will show advertisement about your

products or services in its search page. When users search for products or

services in Google they come across advertisements marked in yellow. The

advertisements are placed away from the search results, on the side pane,

above or below the search results. If the user’s query matches your portfolio of

products or services then your PPC ad will come up in these areas marked in

yellow. If the user clicks on the advertisement you have to pay a fee to the web

spider such as Google.

Benefits of PPC

Prominent ads

Away from the clumsy search results your ad will gain a prominent place

among fewer ads and the yellow label. This evokes the interest of users.

Moreover, being few in number, people are more inclined to click on them

rather than on the search engine results.

More visitors

The curiosity of the visitors coupled with prominence translates to visits. As the

user clicks on your PPC ad he or she lands directly on the landing page of your

website. The same user may be directed to an affiliate website if he or she

clicks on a search engine result. This makes it a more effective plan in

comparison to plain vanilla SEO.

Targeted traffic

Effective PPC plans drive targeted traffic to the website. The user is directed to

the landing page of the website directly from the search engine page. He or she

will get the hang of your product or service by going through the website. If

they like it they will make a purchase, or decide to make a purchase in future.

A good PPC plan

A good PPC plan is a prerequisite for reaping the dividends of pay per click. The

plan must incorporate stuff like keyword research, keyword selection, list of

negative keywords, long tail keywords, analysis of competition, identification of

landing page, geo analytics, conversion tracking etc. The PPC plan from Google

Adwords should be such that your ad comes up in various places such as

dynamic search ads, competitor campaigns, Google search partners, mobile

etc. The plan must also incorporate price for playing PPC ads placed in Bing.

The cost

The benefits of a good PPC plans always surpasses its cost. You just need a

good PPC plan to reap the dividend.

For more info visit http://www.igentdigital.com/