Experian: Exceptional Insight into Everyday Decision Making

© 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of

Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.

No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

Experian Public.




Experian Public.

Andrew Saville Head of Retail Experian Marketing Services

[email protected]

www.experian.co.uk/marketing-services @saville_a

2 © 2013 Experian Information Solutions, Inc. All rights reserved.

Experian Public. 2 © 2013 Experian Information Solutions, Inc. All rights reserved.

Experian Public.

A ‘big data’ company for over 30 years

Experian is the leading global information solutions company

All underpinned by the intelligent use of data

A bit of context to Experian

Experian helps organisations and customers value

each other

Management of credit risk

Prevention of fraud & identify theft

Personalised & relevant marketing

Automation of decision making

Our vision is for Experian’s people, data and

technology to become a necessary part of every

major consumer economy in the world



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The twin role of Alteryx



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Adding value to Experian

Analytics Development

65%

80%

25 25

Operations

75%

18

There has been exponential

growth in the volume of

records Operations process.

500+ Analytics projects

delivered per year.

Operational processes

Application processes

Client projects



Experian Public.



Experian Public.

Data

Wider software solutions

Analytics Consulting

Custom desktop/

cloud apps

Delivering actionable insight for our clients



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Supporting wide range of client needs

Supermarkets Automotive

Sportswear

Pharmacy

Tool & Plant Hire Health & Care

Homes

Media

Banking

C-Stores Property

Home Builders General Goods

Custom apps

desktop and online

Designer Desktop

Server



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Co-op Location Analysis Group Retail location insight

The challenge

Speed up the planning process

Aid decision making

Greater efficiency

Maintain accuracy

The solution

Alteryx has been deployed across the RLA team

Advanced, tailored sales forecasting model

Requires little input from an analyst

KEY BENEFITS

Increased processing speed

Saved many man hours on each

site assessment

Accurate and reliable analysis

Custom app for running OFT rules

on acquisition targets

“Experian provide us with a professional

software and data package which meets our

analysis needs. Customer Service from the

Experian Team is second to none and we feel

like a valued customer. We are very happy to be

associated with Experian.”

Daran Hewitt, National Location Analysis Manager



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Virgin Insight Group Customer insight & analytics

KEY BENEFITS

Decrease in project turnaround time means no further requirement to use external agencies to support analysis

A technology platform that is scalable, flexible and extensible , enabling Virgin Insight to manage some 70-80 projects through the tool

Ability to quickly process large volumes of data, typically ranging from 300,000 up to 7,000,000 records at a time

Increased insight capabilities mean that it is easier to perform ad hoc customer data analysis. A recent project for the Virgin Activity group required analysis of “customer frequency visit” data in order to develop a customer churn model and to align the level of customer contact to the resulting propensity churn scores

The challenge

Blending data across silos

Lack of tools to add spatial insights

Difficult to easily repeat successful projects

The solution

Experian’s ConsumerView database of UK consumers

pre-loaded in Calgary

Team able to quickly create routines to get, keep &

grow the customer base

Routines were easily replicated

Spatial tools delivered badly needed geographical

context



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Several clients evaluating Alteryx directly against SAS

Experian is a good example of an organisation making the switch

Competing with SAS

Alteryx website



Experian Public.

#OneMosaic

© 2014 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of

Experian Limited. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this

copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

Experian Public.

Endless Possibilities #OneMosaic Mosaic 8 launch is an opportunity to make data even more valuable for clients through Alteryx




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Experian Public.

Alteryx is helping deliver

For Experian and our clients

Data & Analytics

Experian: Exceptional Insight into Everyday Decision Making