Evaluation question 3

Target AudienceWhen deciding on an approach to our film trailer, we needed to find an age group appropriate to aim our film towards. As our film didn’t include too much violence or sexual nature, we chose to make a film for both male and female audiences aged 15 and upwards. This way, we weren’t limiting ourselves to what audiences we wanted to watch our film. To find which film rating would be suitable for the film, we used the BBFC website which is the official film rating company. I have included a picture which best describes what a 15 rated film would look like…

Questionnaire surveyTo gain audience feedback, we allowed our classmates to watch our trailer and answer a questionnaire with both open and closed questions. Some were multiple choice and others open to adding comments. Our questionnaire consisted of ten questions and asked the audience for their age and gender. However, our sample group was made up of around 16 other pupils. All the other students had produced a film trailer, either dystopian or crime. This resulted in rather bias feedback as they would obviously relate our film trailer to their own and compare them in a critical manner.

During the process of editing our trailer, we also had interim feedback from our peers, the technicians and teachers. This did help massively to have an outside point of view to advise us on how to change our trailer.

The Questions

In the next two slides, I have attached photos of the feedback that we received.

These included questions asking the audience about things such as what genre,

the editing, camerawork, ratings, gender and whether it would be mainstream or

independent.

The Feedback

Overall, we received positive feedback. Most of our audience felt that the editing, soundtrack and camera were all appropriate and suitable for our trailer.

However, we had some mediocre responses as some people don’t usually like these genres of films, so they wouldn’t choose to watch it themselves. Although the feedback wasn’t great from some people, no one left any negative responses. Some constructive criticism was put forward to help improve our trailer if we were to do it again.

Social Media

To promote our film in more ways than one, as well as being able to receive feedback in order to be able to maybe improve our film/trailer.

We used two three methods of doing this. Firstly, we obviously uploaded our trailer to YouTube, allowing the viewers to leave comments on their thoughts about the trailer. YouTube also offers the viewers to leave a thumbs up or thumbs down about the video. As well as YouTube, we created a Twitter and Facebook account. Both of these social media accounts can allow users to either ‘like’ or ‘follow’ the pages. They can also keep up to date with what is going on with release dates and be the first to see trailers etc. Both of these accounts are called ‘UnpaintedPathUK’. This is also another way in which we could communicate with our audiences ourselves. Twitter is also a great way to advertise. Using a ‘#’ symbol, everyone can view this topic and join in with conversations about the topic.

Room for improvement

One of the last questions on our questionnaire, asked the audience what we could do to improve our trailer. Listed here are some of the comments that we received…

‘Soundtrack could be a little quieter as it overpowers the voiceovers’

‘A twist could have been added to the end to add more suspense’

‘The final title could have been bolder’.

These are all really good ways that could help us improve our trailer if we were to make it again. I completely agree with all the feedback that we have been given.

Next time, I feel that we should open up our ways of feedback to different people. This way we wouldn’t have such bias analysis and would be able to gain a better understanding from a viewers point of view rather than the producer itself.