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Buyer persona
Qualitative research
Remarketing
Convert!
Micro conversions
Surveys
Session recordings, etc
A/B testing for each relevant segment / page
Quantitative research(Analytics, segmentation, traffic
analysis, etc)
Personalization
Wasted traffic
Conversion research
Buyer persona
Qualitative research
Remarketing
Convert!
Micro conversionsSession recordings,
etc
A/B testing for each relevant segment / page
Quantitative research(Analytics, segmentation, trafic
analysis, etc)
Personalization
Wasted traffic
Conversion research
Surveys
Before the visit
Purchase intentionReasons to buyBarriers to buy
During the visit
Real needsChoice reductionBarriers to buyMotivations
After the purchase
Satisfaction levelNPSCustomer Feedback
When can you do surveys?
On-site Surveys
> Find out why they came to the site
> Have they found what they were after?
> Which barriers are stopping them?
Case Study 1
Marketview Liquor is one of the most recognized companies in the wine and liquor industry from the US, an offline and online shop based in New York.
Case Study 2
Avon, the world's largest direct seller in the beauty industry, with over $10 billion in annual revenue.
We’ve found out that the main micro
conversion for this category was the usage of the “eyes color” filter.
On-Site Surveys + Web Analytics
Anxiety over eye color + eye shadow color
Bring in an expert & narrow down choice
Next steps
▣ Extend campaign on other categories▣ Deliver personalized experiences on
remarketing ads
The magic about conversion rates
+6%Monthly incremental increase in conversion
rate
=90%
More conversions in a yearWithout paying anything extra for traffic
Samsung is one of the biggest electronic equipment producers in the world, generates more than $ 300 billion annually from the sale of their products.
Case study: https://www.marketizator.com/case-study-samsung
Deutsche Telekom is one of the world's leading integrated telecommunications companies, with +143 million mobile customers
Case study: https://www.marketizator.com/telekom-casestudy
Find out why Behavior insight surveys + analytics
Test different messages & layouts A/B testing editor
Segment the traffic to be relevant Web personalization
Marketizator:World’s first integrated CRO platform: