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eCommerce
Develop a eCommerce model for a company
Created By
Dipanway Bhabuk
Core Marketing
Roll: DM14D15
Profile: It is a company of toys and sarees made by woman self help groups
based in Nirmal (about 200 Km from Hyderabad) in Telangana State.
Company Name: Nirmal Toys and Sarees
Website: www.nirmalkart.com
eCommerce eco System
Online Merchandizing
Web dev.
SEO
Online Mktg
Analytics
Logistics
Packing
Procure
CouriersContent Mgmt
Payment G/way
Social media
Hosting
Pricing Engines
Search Engines
• Associated services
– Couriers / delivery of Toys and sarees
– Packaging – handle with care
– Payment gateways
• Key focus on online marketing
– Web designing
– Imagery & videos
– SEO and other online marketing
Operation
Format
• B2C
• Multi-category
Products offered
• Toys
• Sarees
• Handmade Sarees
Pricing
• For Toys - Rs. 99 – Rs. 499
• For Sarees – Rs. 199 – Rs. 5099
• Handmade Sarees – Rs. 1499 – Rs. 9999
Operation Contd..
Key people in the outbound logistics chain
– Manufacturer
– Inventory Operator
– Salesmen
– Logistics
Other key functions
– Supply chain management
– Warehouse Management
– Finance
– IT
– HR
Operation Contd..
• Product catalog
• Product Labeling
