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CAMERA COMPETITION IT’ S NO T JUST A BOUT ABILI TY

DSLR Camera Competition in Indonesia Market

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DSLR Camera Competition in Indonesia Market very agresive with two big dominators instead others. How they sell the products, what are their inovations, what is their niece of market. this slide describe red line of that

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Page 1: DSLR Camera Competition in Indonesia Market

CAMERA COMPE

TITI

ON

I T’ S

NO

T J

US

T A

BO

UT

AB

I LI T

Y

Page 2: DSLR Camera Competition in Indonesia Market

NIKON

OLYMPUS

SONY

FUJIFILM

SAMSUNG

KODAK

PENTAX

MINOLTA

CANON

BRANDS

Page 3: DSLR Camera Competition in Indonesia Market

NIKON

OLYMPUS

SONY

FUJIFILM

SAMSUNG

KODAK

PENTAX

MINOLTA

CANON

BRAND DOMINATORS

VS

Page 4: DSLR Camera Competition in Indonesia Market

NIKONCANON

TECHNICALLY

VS

accesories

Physical material

easy to use

mode

aparture

pre Image processing

shutter speed

lens avaibility, price, compatibility

grip

unit price

autofocus

recording ability

Image stabilization

continuous shooting

noise control by ISO levelflip livescreen

White balance

Page 5: DSLR Camera Competition in Indonesia Market

NIKONCANON

SIMPLY

VS= TOYOTA = MERCY

beginner

cheap

advance

expensive

DIFFERENT MARKETSEGMENTATION

Page 6: DSLR Camera Competition in Indonesia Market

NIKONCANON

MARKETING STRATEGY

VSbranding

community

branding

after sales

warranty ConservatifAgresive

Experienced -> Self educated -> qualitynew comer -> media educated -> “benefit”

Page 7: DSLR Camera Competition in Indonesia Market

NIKONCANON

SALES

VSGlobal market share

Year 2010Based on the global IDC (www.idc.com)

44.5 % 29.8%

Page 8: DSLR Camera Competition in Indonesia Market

SALES

NIKONCANON VS

Sales distribution

Page 9: DSLR Camera Competition in Indonesia Market

NIKONCANON

SALESVS

Price based on class (year 2011)

Page 10: DSLR Camera Competition in Indonesia Market

NIKONCANON

SALESVS

Customer choice Award (year 2013)

By hardwarezone.com.sg

Page 11: DSLR Camera Competition in Indonesia Market

RECOMMENDATION FOR

OLYMPUS

SONY

FUJIFILM

SAMSUNG

KODAK

PENTAX

MINOLTA

COMMUNTY, BRANDING

Page 12: DSLR Camera Competition in Indonesia Market

THANKS!

FURTHER DISCUSSraise your hand pelase!