PowerPoint Presentation

Driving the On-Demand Economy with Predictive Analytics

Eric Frenkiel, CEO

DATA CORPUS

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DATA CORPUS

ACTORS

Applications

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DATA CORPUS

ACTORS

ApplicationsOPERATORS

Data Science

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DATA CORPUS

ACTORS

ApplicationsOPERATORS

Data Science

ACTORS + OPERATORS

Real-TimeMachine Learning

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ACTORS

ApplicationsOPERATORS

Data ScienceACTORS + OPERATORS

Real-TimeMachine Learning

FEEDBACK LOOP

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PRECISION

With Real-time ML, time becomes the smarter transaction for action7

TUNING

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DISCOVERY

With real-time ML, opportunities are presented as actions due to precision and accuracy of identification9

Todays TalkThe On-Demand EconomyIntroduction to MemSQLCustomer Use CasesDemo

The on-demand economy is here.

Consumers are now conditionedto instant services

Discuss the on-demand economy and what role MemSQL plays in it.

Data scientists need to carry the world forward

Too often stuck with batch processing and slow ETL

Slow LoadingSlow QueriesNo ConcurrencyOn-going Data Processing Barriers

A shift is underwaythe move to real time

The Real-Time Data Warehousefor the Frontline of Your Business

Real-TimeScalableMulti-CloudFast Ingest, Low Latency Queries, High ConcurrencyOperational and Ad-Hoc AnalyticsPowerful applicationsPetabyte scaleElasticCommodity hardwareLow TCOCloud Managed ServiceOn-premisesMulti-cloud deploymentsEnterprise-grade Security

A Modern Data Warehouse for the Enterprise Frontlines

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Real-Time DataMessaging andTransformsHistorical DataBare Metal, Virtual Machines, ContainersOn-Premises, Cloud, As a ServiceBusiness Intelligence DashboardsReal-Time ApplicationAnalytics

Real-Time Data WarehouseLive DataMemory Optimized Tables

Historical DataDisk Optimized Tables

Streaming IngestReal-Time Data Pipelines

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How Did We Get Here

Trying to build scale-out for a traditional product

Scale-out

Every piece of technology is scalableAnalyzing data from hundreds of thousands of machinesDelivering immense value in real-timeReal-time code deploymentDetecting anomaliesA/B testing resultsFundamentally making the business faster by providing data at your fingertipsAn Insiders View at Facebook

Imagine scaling a database on industry standard hardware.

Need 2x the performance? Add 2x the nodes.

MemSQL Confidential28

Product or Services Scores for Operational Data Warehouse

Critical Capabilities for Data Warehouse and Data Management Solutions for Analytics

Gartner, July 2016

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A few thoughts on the Cloud

Aim for Dual-Cloud Equilibrium

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Core Business Data

Gartner Hybrid DBMS Cloud Scenarios31

DevTestDisasterrecovery

Architecture SpanningUse Case Specific

Multicloud

Prod

Source: Gartner (April 2016)

Fully managed database servicefor real-time analyticsFast data ingest from Amazon S3,Kinesis, or Apache KafkaLift and Shift to the Cloud

REAL-TIME ANALYTICS AT YOUR SERVICE

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A Comprehensive Hybrid Cloud ApproachOn-Premises deploymentsAny hardware, NUMA optimizations, vectorized processingAny Linux, VMs, ContainersRobust security including Role-based Access Control (RBAC)Perfect for retiring legacy appliancesAny CloudAny cloud service IaaSSimple `replicate database` command

Strategic Approach to Global AnalyticsDevelop a center of excellence for real-time infrastructureInclude both real-time AND historical data

Identify complements and replacements for traditional technologiesData warehouse appliances, rigid systems

Choose a straightforward pathFaster historical insights, real-time data, predictive analytics

Customer Use Cases

Real-time analytics transformed profitability analysis of customer logistics from weekly to daily, and reduced latency from days to minutes+

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37BUSINESS BENEFITSNew increased profitability customer logistics analysis from weekly to dailyReduce Latency from days to minutes

TECHNICAL BENEFITSReduced 22 hour ETL to minutesIncreased query response time by 80x

THE KELLOGGS REAL-TIME ARCHITECTURE

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22 hours to minutes80x faster

Reducing delay in freshness of data from two hours to 10 minutes+

BUSINESS BENEFITSReach over 1.5 billion users across 100s of thousands of mobile appsReal-time optimization of advertising campaigns with improved post-install engagementsNet new personalized campaign performance reports for greater visibility

TECHNICAL BENEFITS10x faster data refresh, from hours to minutesAd-hoc queries on raw log-level data in secondsReal-time deduplication1 TB/day ingest

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THE MANAGE REAL-TIME ARCHITECTURE

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REAL-TIMEANALYTICS

Real-Time inputshttp://www.enterprisetech.com/2016/12/09/managing-30b-bid-requests/

DellEMC Adopts MemSQL for Customer Acquisition Lifecycle Management

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BUSINESS BENEFITSDeliver real-time customer updates to DellEMC Sales DepartmentScale customer analytics to increase sales productivityExecute joins across multiple distributed data setDrive real-time personalization for operational efficiency

TECHNICAL BENEFITSData loadingConcurrencySub-second responseDistributed joins

DELLEMC REAL-TIME ARCHITECTURE

REAL-TIMEANALYTICS

SECURE DATA LAKE ARCHITECTURE

45http://itblog.emc.com/2016/05/03/simplifying-lives-emc-myservice360/

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The global leader in Content Delivery Network services, has deployed MemSQL to enhance billing speed and efficiency for thousands of customers around the world +

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BUSINESS BENEFITSAnalyze Historical Against Live Data30% Increased Forecast AccuracyTighter Financial Reporting to Street

TECHNICAL BENEFITSAnalyze Millions of rows / secondMassive Concurrency8 Million UPSERTS per secondProcess 1PB Data Per Day

THE AKAMAI REAL-TIME ARCHITECTURE

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REAL-TIMEANALYTICS

Customer traffic statistics

Demo

Front OfficeBack Office

Real-TimeBatch

Predictive InsightHindsight

Q&A

www.memsql.comThank You