Don’t Get Dissed by Customers4 Email Tips To Keep Your Business Off The Dreaded Spam Blacklist

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#1: Set Expectations

Set better expectations when someone joins your email list, and then follow through on your promises of communication frequency and value.

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#2: Provide Options

In the cases when you anticipate engaging frequently, such as once or twice per week, give customers the ability to control their communication preference (e.g. send me every email, send me a weekly summary, once a quarter, etc.). Make sure you honor their frequency request.

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#3: Monitor Engagement LevelPay attention to engagement levels and periodically (ideally once a quarter) launch a re-engagement campaign to inactive users and remove people who don't respond. The more active and engaging your email lists, the less likely you and your IP address will get blacklisted.

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#4: Ask People to UnsubscribeWhile this may seem counterintuitive, by being blunt about your respect for the inbox relationship, people will appreciate you and will most likely stay. And for those who do leave, don't take it personally, as they weren't a good fit for your list. Also, pay attention to unsubscribe spikes, as this is very important data to analyze and can give you much insight into what you are and aren't doing the best.

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Don’t Get Dissed by Customersby Peter Gasca

www.Inc.com/author/Peter-Gasca

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