Embed Size (px)
Citation preview
MARKETING 2.0DATA-DRIVEN MARKETING
#IWMF 1394
WHO AM I
Bahram JoharshamshiriData Enthusiast/Evangelist, Former Entrpreneur,BIGDATA ARCHITECT @ ANETWORK
CASE AT HAND
EVERYBODY IS ONLINEWE INTERACT IN MORE WAYS THAN EVER
AND LEAVE A DIGITAL FOOTPRINTALL IN REALTIME
EVERYBODY IS ONLINE
Elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), World Bank.
July 1 2014 EstimateInternet User = individual, of any age, who can access the Internet at home, via any device type (computer or mobile) and
connection.
INCLUDING YOU!
22m onlinein Iran
Elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), World Bank. July 1 2014 Estimate
Internet User = individual, of any age, who can access the Internet at home, via any device type (computer or mobile) and connection.
WE INTERACT IN MORE WAYS
AND LEAVE A DIGITAL FOOTPRINT
A digital footprint is the trail of data that is left behind by users on digital services.
ALL IN REALTIME
WHAT IS BIG DATA?
IT’S BIGAND FAST.
COMES IN MANY FORMATSAND IT’S MESSY.
VOLUME: IT’S BIG
“Every 2 days now we create as much information
as we did from the dawn of civilization up until 2003” –Eric Schmidt
VELOCITY: IT’S FASTevery 60 seconds
216000photos
VARIETY: SO MANY FORMATSUSER GENERATED CONTENT
HASHTAGSCOMMENTS
PHOTOSVIDEOS
REVIEWSBLOGPOSTS
AND OH SO MESSY!BUT WE HAVE THE TECHNOLOGY TO HELP
NATURAL LANGUAGE PROCESSINGAT SCALE
IMAGE PROCESSINGAT SCALE
GRAPH PROCESSINGAT SCALE
ENTER MARKETING…
CONSUMER PERSONA
DATA-DRIVEN PERSONAS
TARGETING/PERSONALIZATION
SERVICE PERSONALIZATION
FIND THE RIGHT CONSUMERAT THE RIGHT TIME
AND OFFER THEM THE RIGHT PRODUCTAT THE RIGHT PRICE
RETARGETING
CONSUMER BEHAVIOR PREDICTION
REALTIME (RE)ACTION
INCREASING ENGAGEMENT
INCREASING RETENTION
IMPROVING PERFORMANCE
PRIVACY CONCERNS
IS THIS THE PROPHSIZED DYSTOPIAN FUTURE?!NO! CONSUMERS NOT PERSONALLY IDENTIFIABLE
