Data Pioneers Pitch

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 02/10 · PROBLEM

Sales growth is the challenge in e-commerce.

1. Sales growth 17,8 %2. Product Catalog 11,0 %3. Competiton 10,0 % © 2014 STATISTA N = 435 EUROPEAN ONLINE RETAILERS

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 03/10 · PROBLEM

Only well-served visitors become customers.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 04/10 · SOLUTION

THIS OFFER

ONLY FOR YOU!

Akanoo connects visitors with tailor-made incentives to boost online-shop revenues.

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 05/10 · SOLUTION

„Akanoo has built a technologythat significantly increases our

shop revenue and profit.“

ANDREAS STUMPF, CEO OTTO BV. +2.5 % OVERALL SHOP REVENUE.*

*measured via valid control groups

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 06/10 · UNFAIR ADVANTAGE

The unique targeting engine advances with every customer.

Machine learning &automated targeting Historical data

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 07/10 · BUSINESS MODEL

Akanoo charges a fee on additional revenue.

Europe & US high margin online retail

€ 36 b in 2013

€ 30 m Shop revenue

+2,5 % revenue*

10 % fee

€ 750 k

*current figure, uplift target for 12/2017 at 5 %

€ 75 k comission

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 08/10 · BUSINESS MODEL

We gain traction.

Market€ 36 bn

Qualified€ 4 bn

In negotation€ 2 bn

Acquired€ 0,7 bn

*24 months customer life-time

CAC € 7 k < CLV € 120 k*

AKANOO · INVESTOR PRESENTATION · OCTOBER 2014 09/10 · GROWTH PLAN

Secure market share now!

2014

competition

2016

competition

Sales people investment+ 4 month until first closing

+ 6 month until first payment+ 6 month probation

€ 2 million bridge capital

14 sales people15x market share

Category leadership