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Data CleanUp Day15: amount of pixel & DMP per website in several countriesUS-Websites have almost twice as many pixels as the Dutch and also the most
DMPs by far. That shows that programmatic buying is already more spread here! #DCD15
© UM 2015 | UM Marketing Intelligence 2015 | Ghostery August 2015 | Top 100 Websites of the respective countries
16.5
17.6
21.5
21.9
22.1
22.4
24.1
30.1
The USA has with1,36 DMPs per website 44% more than
Germany
Pixel:“Also called tag or tracker is a spy, invisible at first sight, who remembers exactly, what a homepage visitor does
on a website.”
Data Management Plattform:“The filing cabinet, in which all data is stored in
single drawers that are always at disposal to reveal evidence about the web-user.”
Amount of pixel
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