Creating Surveys(32.45% of an unsolicited

presentation)

Roger Kent, PMP, PMI-ACP, CBAP 530-632-2062

What is a survey?

Sur-veyVerb1. (of a person or their eyes) look carefully and thoroughly at (someone or something), especially so as to appraise them.

….the word survey is used most often to describe a method of gathering information from a sample of individuals.

What is a Survey?American Statistical Association, 1980Robert Ferber, Paul Sheatsley, Anthony Turner and Joseph Waksberg

Why Surveys?Consider the Alternatives..

• Focus groups?• One-on-one interviews?• Key stakeholder interviews?

How did these famous surveys change our culture?

Methods: PhonePros Cons

Methods: In PersonPros Cons

Methods: Snail MailPros Cons

Methods: Online ActivePros Cons

Methods: Online AppsPros Cons

Survey Process

Who are our stakeholders?

What level of their life might we be threatening?

CommunicatingSurvey Results