Market IntelligenceAdding Context to

It’s a highly dynamic business environment

Challenges Businesses face today are not yester year’s

Data overload,

but not all data is

good data

Data available, but

not aligned to business needs

Data available,

but as blackbox

Multiple data leading to

multiple versions of truth

leading to confusion

Challenges Today?

How can we GROW

our business if we all

of us confused about

the opportunity

Impact on Business?Don’t know the

TRUTH…regional sales

plan are different from

WW Strategic plan

Opportunity forecast is

wasted… market

definition is not

ALIGNED to our business

We missed the boat …

we need a HOLISTIC

view of our opportunity

Don’t TRUST the

forecast…. We are

losing market share

Ability to accurately forecast market opportunity is becoming critical to business success

Solutions available are incomplete.. they lack context

Full visibility

Transparency

Action-ablility

Alignment to Biz Needs

Timeliness

How to add context?

Domain Analytics

Technology

Accurate, Transparent,

Defensible

Predictive analytics to ensure

accuracy, clarity and

defensibility

Alignment, Addressable,

Comprehensive

Domain research to ensure

comprehensiveness and

alignment with business need

Granular, Accessible, Timely

Technology tools to make insights

accessible and actionable across the

organization

Perfect mix of right ingredients

Collect and

compile

information

Analyze and

interpret

results

Track and

enhance

Build forecast

models

Frame the

problem

Communicate

insights

Sustainable Approach

Evaluation of Business

situation

Profiling stakeholders

Analyze usage

Framing the problem

Driver relation map

trends

Source identification and classification

Addressable market

definition

Source 1 2 3 Biz

Market driver identification

TAM

Collect & compile

Statistical models to identify importance

and impact of drivers interpret results

to derive insightsComprehensive

analysis

Process

Transparency

Defensible insights

Adjust forecasting algorithms to better

address business needs

Analyze & interpret

Visibility across

geography

Visibility across

product lines

Visibility across

business functions

Customize

visualization/interactive

dashboards for effective

communication and easier

interpretation of insights

Personalize & communicate

IdentifyTrack market trends

and identify evolving

landscape

DecipherUnderstand

competitive threats

GamifyBuild scenarios,

enable collaborate

to drive effective

execution of

strategic initiatives

Track & enhance

Domain Analytics

Technology

Analytics Expertise: Resource

Optimization and Behavioral

Modeling. Library of ready to

use statistical models and

algorithms

Domain Expertise: Enterprise

software | Enterprise

Networking |Enterprise

Hardware | Semiconductor

| IT Services

Technology capabilities across:

Data management, Visualization,

Automation

BRIDGEi2i Expertise

SolveFrameworks to understand business

problems and challenges and

identify suitable solutions

SimplifyTools, technology and algorithms to simplify the process of generating

and communicating insights

SustainCombination of process, people and technology to operationalize data driven decisions and enable sustainable business value

Engagement Framework

Domain Expertise

& Frameworks

Align insights to business context

Analyze knowledge & interpret results to derive actionable insights

Predictive Analytics

Algorithms

Remove guesswork & blackbox forecast

Customizable library of forecast algorithms to identify relationship

& uncover patterns

Data Visualization Expertise

Display, engage & communicate

Interactive & context aligned visualization to effectively address stakeholder requirements

Center of Excellence

COE approach to continuously track process effectiveness &

identify/implement required enhancements

Problem solving

framework & expertise

Domain expertise & frameworks to understand business challenges

Collaboratively define business taxonomy & identify data sources

Data collection &

compilation tools

Social listening, text mining & sentiment analysis tools

Survey design/execution expertise

Market Insights Solutions

Solve Simplify Sustain

Add Context to your Market Intelligence

BRIDGEi2i Market Insights Solution

Market Insights