External media tagging (utm tags) & Private Channel

Grouping of Referrals

Traffic types

Earned

Media

Owned

Media

Paid

Media

Traffic types

Direct (owned)

Display (Paid)

Organic (Earned)

Assisted conversion report for Social Paid is broken

Social

Because Default Channel Grouping is wrong

“Social Paid” incorrectly grouped under “(Other)”

Here is a Private Channel Grouping fixed example...

Note: assumes that utm_campaign=*_paid_* is Social Paid in Private Channel Group: https://analytics.google.com/analytics/web/template?uid=WsCugGmAReeaI4JEOfta4A

Google expects these values...

Expected GA utm_medium for social are

1. sm (like cpc)

2. social (like organic)

3. social-network

4. social network

5. social-media

6. social media

utm_medium=sm

utm_source=facebook.com

utm_campaign=2016_01_01_paid_Campaign1

utm_content=AdId_AdTitle

utm_id=FB_organic_20160101_Campaign1

utm_term=n/a

dclid=COCYws21hs0CFVMg0wod3oUDnw

Social Paid should be...

utm_medium=social

utm_source=facebook.com

utm_campaign=2016_01_01_organic_Campaign1

utm_content=Post Title

utm_id=FB_paid_20160101_Campaign1

utm_term=n/a

dclid=n/a

Social Organic should be...

utm_medium=referral

utm_source=facebook.com

utm_campaign=n/a

utm_content=n/a

utm_id=n/a

utm_term=n/a

Social Referral should be...

Excel workbook (future data only)

bit.ly/utm-tagging-examples

Note: Using 5 GA profile filter fix on a

new GA profile view (rather than re-tag)

1.Source=^Facebook(\.com)? Campaign=.*_paid_.* CampaignCode=$A1 2.Source=^Facebook(\.com)? Campaign=.*_paid_.* AdContent=$A1 3.Source=^Facebook(\.com)? Campaign=.*_paid_.* Output Source=facebook.com 4.Medium=^Facebook(\.com)? Campaign=.*_paid_.* Output Medium=sm 5.Medium=^Facebook(\.com)? Output Medium=social

(future data only)

GA setting: Goals

Time spent + Pages/session goals are not good macro KPI`s

Instead... Enable Smart Engagement Goals

Enable Smart engagement Goals

Check country

Check URL based country filter working as confliction data in GEO-ip report...

setup contentGroupings

PostCategories & PostType (e.g. blog post, video content, white paper, infographic, etc)

Example of content groups...

Automate reports

GoogleSheets for report automation