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Live Experience & EventInsights Expertise
212-664-1100
ClarionResearch.com
@ClarionResearch
Media & Entertainment Division
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Clarion: A Custom Insights Consultancy
SecondaryData
Measure-ment Data
Sales Data
3rd Party Data
User Data Primary Insights
Quant
Passive Metering
Qual
Social Conversation
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Our Specialty Areas
Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Program Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
http://clarionresearch.com/industry-expertise/
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Live Experience/Event Expertise (select clients)
In-person & digital research expertise at largescale events and experiences:
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Custom Research Options
ActivationResearch
Campaign Effective-
ness
New Offering
Research
• Quant research/social analytics to assess effectiveness of owned, paid, earned media.
• Research to inform naming, positioning, audience targeting, and other initiatives.
• Qual & quant research components.
• Pre-activation, in-activation, post-activation insights.• Qual research, quant research, and social analytics.• Replicable over time/cross-activation to benchmark.
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Activation Research Overview
Pre-Activation Research
In-Activation Research
Post-Activation Research
Experience Assessment
Research
Pre-Post Brand Recall/Lift
Surveys
Street Sessions On-Site
Interviews
Geo-Fenced Mobile Surveys
Repeat Attendance Likelihood
Surveys
Social Monitoring/
Analytics
Attendance Likelihood Research
Pre-Post Brand Recall/Lift
Surveys
Planning & Forecasting
Research
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New Offering Research Overview
NamingPositioning
Re-Branding
Audience Targeting
Logistics & Transit
Attendance Forecasting
Qualitative and quantitative research to guide decisions:
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Campaign Effectiveness Research Overview
• Robust campaign effectiveness research is predicated on understanding media plans at hand.
• Methodology and ability to collect statistically significant data depends on several factors.
• Clarion welcomes the opportunity to review media plans to assess feasibility and recommend methods.
Tracking pixel technology creates valid test/control groups of online panelists.
• Clarion can also tag digital media w/tracking pixels for proven test/control research.
• For campaigns with sufficient impressions, this gives us the power to assess brand lift, comparing brand scores of those exposed vs. not exposed.
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Work Samples: Experiences/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Beer Branding Research
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/
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Work Samples: Experiences/Events
Perceptions of [x] Upfront Event ElementsMost Memorable Aspects of [x] Upfront Event
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/