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Ceres: The PlatformData Sheet

Marketing is entering a new era. Brands must innovate to understand the customer in context , which can include: location, brand preferences, shopping habits, channel preferences and take immediate action to engage them at the “moment of truth”.

Ceres has been designed and developed for purpose: to revolutionize what Brands have always done: Track, measure, assess, and learn from customer behavior to help tailor product offerings, prices, positioning, and messaging based on those insights.

Cognitive Graph™At its core, Ceres is an Intelligent Search Engine. Through the use of our patented Graph Theory based

Common Data Framework we are able to ingest multiple data sources (structured and unstructured) to create a Hyper-Contextual Network of data relationship mappings. For context, think ‘Facebook Social Graph’ or ‘Google Knowledge Graph’. Combining our Graph Database with Tree Search technology creates a linked and functional thinking brain capable to crafting the exact Question + Answer pair needed to surface the specific insights you need from the data.

This approach increases the density of the relationships in your data by up to 100 times or more. With this expanded view into your customer data, you will be enabled to extract magnitudes more insight from your data.

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Information Intelligence Engine™The differentiating factors of our platform is the use of Machine Learning, and Neural Network A.I. Algorithms

to  not only segment and predict behaviors, but to also provide recommended best courses of actions. Our algorithms have also been designed to produce these recommendations in alignment with business growth metrics to link the decision + action dynamic to business results.

Universe of Analytic ScenariosCeres has 19 pre-built analytic modules. This allows rapid Time-to-Market for our clients who need to quickly

to surface key customer behavioral information:

Campaigns, Promotions, and Loyalty Optimization• Customer Purchase Times Analysis – preferred shopping hours, best days of the week to shop, and shopping activity

distribution across all months of the year

• Repeat Purchase Rate - What percentage of your current customer base that will come back to shop again? Measures efforts at customer retention and loyalty.

• Customer Lifetime Value (CLV) Tiers - Tiers are based on statistical distribution. Ceres analyses the growth rate of each tier. Are people leaving the tiers more than are entering? We also predict how many people over the next month or over the next year will come into each tier.

• Product loyalty estimate: A global product loyalty (preference) distribution across all customers.

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Product Promotion by Channel• Customer Payment Preferences & Shopping modes analysis – (a) payment channel analysis – cash, credit card, mobile

(NFC, wallets) etc (b) shopping channels (modes) analysis – web, mobile, shop, etc.

• Analyze customer individual and cross channel digital shopping activity – which social channels/websites are preferred?

Product Bundles by Consumer Behavior• Customer Product Preferences: brand preferences, as well as physical product attributes – sizes, colors, fabrics, product

presentation, and packaging.

• Customer Product Appetite – Insight into how much of each product class does the customer purchase over time.

New Customer Acquisition• Predict Customer Lifetime Value (CLV) Tiers how will the different CLV tiers change in the future? Which CLV tier provides

the greatest opportunity

• Predictive Market Segmentation - future views of demographic segments for possible growth

Mobile Channel Analysis• How many transactions (%) are completed via the mobile channel

• Mobile-Mainstream Cross Analysis – comparing mobile analysis outputs to the mainstream counterparts to report on current and future mobile trends

• Typical purchase levels (price points & volumes) completed via mobile channel

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Location Analysis• Real Time Geo-Fence/ Proximity Analysis: Ceres has the ability to calculate the distance between a mobile signal and

a physical address location and define ranges or boundaries. This means anyone with a smartphone, mobile device, or computer within a certain distance of your store can receive the type of communications you want to send, including push notifications, text messages, and online ads

• Customer Location/Shop/Site Preferences: customer location heat maps that illustrates favorite cities to shop, favorite stores to shop at within those cities.

Price Optimization• Customer Spending Limits & Ranges – What is the customer’s ‘spending comfort zone’ or range for each product class?

Methods by which Ceres delivers real-time insightsIntegrated Content Management systems ensures real-time individualized Interactive Dashboards with Responsive

Display across desktop web or mobile platforms• Dashboard reports are exportable as (PDF, HTML, Word, PPT, Excel/CSV).

• Exported reports can be emailed to any for sending customized emails out on demand.

• Ceres also supports one-button push of analytic results to Marketing Automation Platforms push via API

Visit us at www.ceres-a-i.com or contact us at info@ceres-a-i.com to learn how Ceres Insights, LLC. Can help you compete in this new Digital Economy.

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