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Advertising - advantages and disadvantages Advertising is a popular communication types which helps people change customer's knowledge about their products. However, it contains a number of disadvantage.

CATCOM| Advertising - advantages and disadvantages

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Page 1: CATCOM| Advertising - advantages and disadvantages

Advertising - advantages and disadvantages

Advertising is a popular communication types which helps people change customer's knowledge about their products. However, it contains a number of disadvantage.

Page 2: CATCOM| Advertising - advantages and disadvantages

1. Definition of advertising

Advertising is non-direct communication action between people in which money was paid for the mass media to provide information to persuade or affect the recipient knowledge.

Page 3: CATCOM| Advertising - advantages and disadvantages

2. Characters of advertising

Advertising is a form of communication to pay;

The paid for advertising is determined; Content of ads make the product

different, to persuade or influence the impact on the audience;

Page 4: CATCOM| Advertising - advantages and disadvantages

2. Characters of advertising

Advertising are transferred to an entity with many different media;

Advertising access to a majority of potential customers;

Advertising is not a marketing communication activities of individual.

Page 5: CATCOM| Advertising - advantages and disadvantages

3. Types of advertisement

Brand advertising Local advertising Directory advertising Business-to-business advertising Institution advertising Public service advertising

Page 6: CATCOM| Advertising - advantages and disadvantages

4. Advantages and disadvantages of advertising

1. Advantages: Introduce, honor and promote the

image or the product closer to the public

Bring higher revenues in commercial for the brand  

Page 7: CATCOM| Advertising - advantages and disadvantages

Create new customers, increase brand influence Improve the standard of living of consumers 

Improve the standard of living of consumers  

Page 8: CATCOM| Advertising - advantages and disadvantages

4. Advantages and disadvantages of advertising

2. Disadvantages Require much money Cause bad effect if false advertising.