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© British Telecommunications plc
applied innovation &
hothousecentre.
Slide 1 – Opportunity - Transport Planner AI – HS2
© British Telecommunications plc
applied innovation &
hothousecentre.
Market size
Opportunity
• Design machine learning algorithm that’s uses crowdsource data from CATCH app
and other training data sets (transport modelling scenarios) to proactively suggest
soft and hard interventions on the network e.g. bus lane, junction improvement,
focussed around, HS2 west midlands construction. Application to any transport
planning activity.
• What will you do with the data? Give raw crowdsource data out free.
• What local authority objectives does this support? Countering disbenefits of
construction and bring benefits to the citizens before, during and after
construction.
• Being proactive in providing solution for public who will be negatively affected by
disruption. Public relations win
Slide 1 – Opportunity - Transport Planner AI
Elevator pitch level description
© British Telecommunications plc
applied innovation &
hothousecentre.
What is the indicative value of
the idea to the Local
Authority?
• Who in the local authority
will benefit?
• What might it cost?
Idea Title….
• Which roles within the LA benefit from
the data?
• Transport Planners
• Transport Engineers/Managers
• Highway/Transport Design
• CEO
• What are the key cost components for
making it happen?
• What is the rough order of magnitude of
each of these?
• What overall level of investment is
estimated?
Slide 2 – High Level Business Case
Outcome 1: What value can the data collected bring to LAs & which roles within LAs
would benefit from that data?
• What benefits will the Local Authority
gain? Delay and congestion reduction
during major disruption. Social,
economic, environmental. Local
community, environment, economy, air
quality, access to jobs, social inclusion
• Will help prove HS2 business case and
therefore be used for future major
construction schemes
• HS2 construction traffic flow will be
improved, less delays on HS2
• Order of magnitude of these benefits?
£10-20m Initial ROM Benefits Estimate: Indicative Investment estimate:
Cost Component Value
Marketing Campaign c£500k
Transport Engineer c£60k
Transport Planner c£60k
TOTAL £620k
© British Telecommunications plc
applied innovation &
hothousecentre.
Idea 1
Slide 3 – App Adoption Plan
Outcome 2: How can we ensure widespread adoption of the app, so that the data is
reliable and representative?
• What is your idea for encouraging widespread adoption?
Integrate with existing HS2 PR campaign and but add
additional material that focuses on use of CATCH app 1-2
years before construction starts to help LA and the citizen
manage the disruption
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
• What is your idea for encouraging widespread adoption?
• Gamification between companies on sustainable transport
use
Idea 3
• What is your idea for encouraging widespread adoption?
• Rewards scheme
• What is your idea for encouraging widespread adoption?
• Discount public transport tickets
L M H
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
L M H
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
L M H
Implementation ease :
Effectiveness:
L M H
Cost:
Adoption speed:
L M H
© British Telecommunications plc
applied innovation &
hothousecentre.
Managing HS2 construction disruption
Funding/Business Case
Seek advertising revenue
Discuss with HS2
App live and collecting data
Design, build and test
Live proving with LA
Target citizen recruited
Marketing plan
User group research
M/L Live
Feed in scenarios
Calibration
Testing
Open data published
Big data analysis
Build bid data database
Slide 4 – Implementation Plan
