1. byteme turning data into dollars

2. byteme About Cathy & Mack

3. byteme Whos Here? Database Admin Event Staff Gift Officers Directors Other

4. byteme Embracing data should be an important part of your development strategy.

5. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles

6. byteme Groundbreaking* Best Practices

7. byteme Collect Best Practices

8. byteme Best Practice: Collect Areas of collection Challenge of Events Gift Officer Data Form design

9. byteme 20th Century Data Sources Gifts Events Gift Officers

10. 21st Century Data Sources Gifts Events Gift Officers byteme Direct Mail Social Media Research Screenings Emails Other Charities

11. byteme Managing Events

12. byteme Gift Officer Data

13. byteme Forms

14. byteme Forms

15. byteme Forms baddonationforms.tumblr.com

16. byteme

17. byteme Collect Store Best Practices

18. byteme Best Practice: Store Knowing the Output Plan Knowing Your System Accuracy & Consistency What Not to Store

19. byteme Knowing the Output Plan

20. byteme Knowing Your System

21. byteme Accuracy & Consistency

22. byteme What Not to Store The Donor Bill of Rights: VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.

23. byteme Collect Store Maintain Best Practices

24. byteme National Change of Address

25. byteme Deceased Records

26. byteme Duplicates

27. byteme Online Revenue: Email Ema ils 33%Oth er 67%

28. byteme Email: Translating Benchmarks 5k 10k 25k 50k Response Rate .07% .07% .07% .07% Avg Gift $60 $60 $60 $60 Revenue $210 $420 $1,050 $2,100

29. byteme Email: Translating Benchmarks 100k 500k 1M Response Rate .07% .07% .07% Avg Gift $60 $60 $60 Revenue $4,200 $21,000 $42,000

30. byteme Email 16% Avg email churn rate

31. byteme Collect Store Maintain Use Best Practices

32. byteme Best Practice: Use Analyze Inform Strategy & Ask Personalization

33. byteme Analyze

34. byteme Analyze Knowing Benchmarks 23.7% Avg retention rate of first-time donors

35. byteme Inform Strategy & Ask Ratings & Screenings

36. byteme Personalization 50% Percent of donors that say personalization of a thank you letter is more important than speed. Source: http://www.thedonorvoice.com/downloads/idea-bank-for-seven-key-drivers-of-commitment/

37. byteme Personalization Ideas?

38. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles

39. byteme Three Case Studies*

40. byteme Did we need to put that in the database? Case Study #1

41. byteme Well, maybe we should have put that in Raisers Edge. Case Study #2

42. byteme Dear $1000 donor, please give $25 Case Study #3

43. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles

44. byteme Definition One byte more than you are comfortable dealing with.

45. byteme

46. byteme

47. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles

48. byteme Obstacles, Not Excuses

49. byteme Obstacles

50. byteme Obstacles

51. byteme Obstacles

52. byteme Recap Better Data = More Money

53. byteme Embracing data is your development strategy.

54. byteme Questions? Thanks for attending!