Business Investing in Big Data

North America

37.8% Currently Investing18.5% Planning within 1 Year48.9% Investment Increase

Europe Middle East & Africa

26.8% Currently Investing17.5% Planning within 1 Year65.2% Investment Increase

Latin America

17.8% Currently Investing11.1% Planning within 1 Year62.3% Investment Increase

Asia Pacific

25.6% Currently Investing27.3% Planning within 1 Year106.6% Investment Increase

Big Data usage by Industry

Financial Services----------22%Technology----------------16%Telecomm.-----------------14%Retail-----------------------9%Government----------------7%Healthcare------------------7%Gaming---------------------6%Entertainment--------------6%Data Services----------------3%Utilities----------------------3%

Top use cases of Big Data

Customer Analytics--------48%Operational Analytics------21%Fraud & Compliance--------12%New Product---------------10%Enterprise Data------------10%Warehouse Optimisation