www.triconinfotech.com

Big DataFor

Big Sports

SportsPerception is changing rapidly as

we view this presentation.

In the Past

It was difficult to analyze and anticipate the outcome of

sports without credible data.

Image source - creativecommons.com

In the Future

Big Data & Analytics will change the way we watch

sports.

Image source - facebook.com/fifaworldcup2014

Coaching Decisions

Player PredictiveAnalytics

Digital Experience

Scope

Fan Insights & Engagements

Operational Analytics

1 Player PredictiveAnalytics

Player Predictive AnalyticsThere are many ways to win the cup. Player predictive analytics will help the player and improve the game performance with better-insights

Analyzes play-by-play effectiveness on live performance.

Provides various reports from variety of data sources -New player’s performance tracking report -Referee and Coach Reports -Panoramic feeds -Biometric Data

Anticipates the player’s strength, safety issues and prevent injuries.

Tool helps to identify the right player for game.

Awards ranking through predictive analysis of players performance.

Baseball FootballCricket

Player Predictive AnalyticsMajor sports which use data and analytics to improve the performance

Tennis

2 CoachingDecisions

Coaching DecisionPredictive decision making is now easy

Coach can collect real-time data of players from wearable sensor technologies.

The data can be analyzed and accessed using mobile devices by managers, trainers and physicians.

Analytics tool provides live feed of players -Speed -Heart Rate -Hydration -Breathing -Fatigue -Pain

Based on the data-insight, management can make the call in terms of resting the player or who to play next or move the players to disabled list.

Coaches can also help in identifying flaws in player technique and help individuals to overcome it.

Coaching DecisionTeams and Individuals who won big using Big Data & Analytics

KKR - IPL 2014 Germany - FIFA Worldcup 2014 Boston Red Sox - 2004 World SeriesChampions

Billy Beane - Genral ManagerOakland Athletics

3 DigitalExperience

Digital ExperienceGame is on and it’s personal

Sporting teams directly engage with their fans through league and team sites.

Teams respond quickly to gauge fan sentiment.

Social media platforms are literally on fire with more creative and engaging player stats.

Most of all, they allow comparison between fantasy drafts which adds to the personal experience.

Teams also keep a track on how, where and by whom their data is consumed.

Digital ExperienceOne of the analytics screen displaying the game formation to viewers

4 Fan Insights & Engagement

Fan Insights & EngagementsBuilding audience and loyal fan club is very important in terms of sports sustainability. Finding where they are and what they want is no more a painful job

Most of the fans are in social media. Hence, huge data is acquired from social media to analyze their sentiments.

Data helps to enhance the fans experience with more personalized content and relevant communication.

Insights will ignite the conversations among the fans without teams being the center of conversation.

Fans explore the digital content and teams explore the fans preferences which in turn create positive engagements.

Sports event promotions are based on huge data mining. So, next time if you see a sports event ad on your social media then you are more likely to have explored sports content often on the internet.

Fan Insights & EngagementsFans engaging on social media sites

5 OperationalAnalytics

Operational AnalyticsFront office on and off the field for perfect game plan

Insights help to predict which promotions will successfully draw new fans towards franchise.

Increases the accuracy of front office plans and optimizes the revenue during the game.

Pricing model will be imposed uniquely based on different market segments.

Sport needs sponsors and to give them best ROI, analytics tools have measuring techniques on each player and team.

Analytics feed separates the loyal fans and new fans in order to provide discounts on ticket sales.

Operational AnalyticsMaximizing the overall performance on the field and off the field

Off the field On the field

Moneyball is an American 2011 biographical sports drama film directed by Bennett Miller from a screenplay by Steven Zaillian and Aaron Sorkin. The film is based on Michael Lewis's 2003 nonfiction book of the same name, an account of the Oakland Athletics baseball team's 2002 season and their general manager Billy Beane's attempts to assemble a competitive team.

source - http://en.wikipedia.org

True story on how analytics helped baseball team to improve their performances on field

Thank youwww.triconinfotech.com

Sources:http://www.cio.com/article/2377954/data-management/8-ways-big-data-and-analytics-will-change-sports.htmlhttp://smartdatacollective.com/bernardmarr/200446/big-data-and-analytics-sports-game-changerhttp://www.newsweek.com/nbas-tech-revolution-will-change-way-we-watch-sports-563http://www.ibm.com/smarterplanet/us/en/sports/https://communities.intel.com/community/itpeernetwork/blog/2014/06/12/german-national-football-team-uses-real-time-analytics-for-a-competitive-edgehttp://www.sas.comhttp://pixabay.comhttp://creativecommons.comhttp://facebook.comhttp://twitter.comhttp://en.wikipedia.orghttp://imbd.com