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ASIA-PACIFIC

Digital Asia-Pacific

Via our region-wide network of digital strategists, data analysts, content and community experts, digital media professionals and creative technologists. We deliver integrated social media and digital communications, through holistic know-how in China and Asian markets.

>STRATEGY>LISTENING>REPORTING>INFLUENCE> ENGAGEMENT>CONTENT

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVEABOUT ZAHEER ABOUT GOLIN

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THINK BIG… AN EXPLOSION!

CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

THE CHALLENGE EXPLOSIVE DATA GROWTH

CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG DATA

6

UNDERSTANDING THE POTENTIAL OF

BIG

DATA

79

WE ARE HERE

CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Source: Google Maps

810

AS WELL AS HERE

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Source: Google Maps

ABOUT ZAHEER ABOUT GOLIN

911

MORE CONTEXT

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Source: Google Maps

ABOUT ZAHEER ABOUT GOLIN

1012

GREATER INSIGHT…

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Source: Google Maps

ABOUT ZAHEER ABOUT GOLIN

1113

BIG DATA IS BIG…

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

IS BIGIT CAN BENEFIT AN ENTIRE ORGANIZATION.

ABOUT ZAHEER ABOUT GOLIN

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LOCAL CONTEXT = MISSION CRITICAL

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Source: Google Maps

ABOUT ZAHEER ABOUT GOLIN

1315

NOTHING BEATS A STREET VIEW

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG INSIGHTS START SMALL

ABOUT ZAHEER ABOUT GOLIN

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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

KNOW YOUR CUSTOMER

ABOUT ZAHEER ABOUT GOLIN

1517

TRACKING PURCHASE INTENT

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Next Big Purchase

BIG DATA FOR MARKETING

ABOUT ZAHEER ABOUT GOLIN

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BIG OPPORTUNITIES TO ENGAGE MEANINGFULLY

CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

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BIG INCENTIVES

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

MAGICAL MOMENTS

ABOUT ZAHEER ABOUT GOLIN

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WELCOME

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

MAKING SOCIAL MEDIA DATA COUNT

ABOUT ZAHEER ABOUT GOLIN

CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER

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CORPORATE ISSUES MARKET SHARE

PREDICTIVE ANALYTICS CAN SAVE $ & JOBS

BIG DATA IN COMMUNICATIONS

CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER

BIG DATA ANALYTICS

WILL DRIVE BETTER

EXECUTIVE

DECISION-MAKING20

IN THE FUTURE…

CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER

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OUR BIG PROFILES

2224

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

REQUIRES BIG PLANNING

•Marketing •Communications •Reputation Management •Crisis Management •Product Launch •Relationship Management •Loyalty •Product Innovation •Competitor Advantage •Customer Support •Call-Centre •Public Relations

ABOUT ZAHEER ABOUT GOLIN

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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG TRENDS

Sour

ce: C

ompu

ter S

cien

ces

Cor

pora

tion,

201

2

ABOUT ZAHEER ABOUT GOLIN

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CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG TRENDSStructured vs.Unstructured Data

Source: Computer Sciences Corporation, 2012

ABOUT ZAHEER ABOUT GOLIN

2527

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG TRENDS

Source: Computer Sciences Corporation, 2012

ABOUT ZAHEER ABOUT GOLIN

2628

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

BIG PROFIT

Source: Sybase, an SAP Company

ABOUT ZAHEER ABOUT GOLIN

2729

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

SYSTEMS RESTRUCTURING TALENT

DASHBOARDS INTEGRATION ANALYTICS

WHAT NEXT?

ABOUT ZAHEER ABOUT GOLIN

2830

BIG THANK YOU

CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

Images Source: Creative Commons license

Zaheer Nooruddin @Digible Digital & Social Media Asia-Pacific

ABOUT ZAHEER ABOUT GOLIN

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DIGITAL SOCIAL MEDIA MOBILE

SOCIAL MEDIA TRAINING1DIGITAL EFFECTIVENESS2SOCIAL MEDIA REPORTING3

INFLUENCER MANAGEMENT4COMMUNITY MARKETING5

CONTENT COMMUNICATIONS6CRISIS READINESS7

MOBILITY INNOVATION8

Asia

-Pac

ific

Dig

ital &

Soc

ial M

edia

CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE