11 September 2014

yellowbrand protection

IT´S ABOUT SAFETY

International Chamber of Commerce:

“between five and seven per cent of world trade or USD 600 billion annually”.

EU customs, 2012

•  90,000 detention cases were registered.

•  Almost 40 million articles detained.

•  Total value: 1 billion euros.

•  Cigarettes, 31%, bottles, lamps, glue, batteries, washing powder and packaging materials.

•  Products for daily use (including body care articles, medicines, toys, electrical household goods) accounted for 12.7% of the total.

CONSEQUENCES

•  Working conditions •  Child labor

•  Environment

New game plan

•  Identical products

•  Criminal networks •  Low penalty •  Stores, markets, online

•  Global trade

Internet is incredible. Take control.

Be a driving force in reducing online counterfeit and infringement sales.

OUR VISION

A TYPICAL CASE

•  Counterfeit •  Design copies •  Brand abuse •  Copyright •  Traffic diversions

•  Market places

•  Webstores

•  Social Media

•  Apps

•  Domains

•  Daily monitoring •  700 online market places

•  All major languages

•  All channels

•  Automated analyses – identitying suspicious content.

•  Filtering technonolgies – prioritizing content

•  Multi-lingual staff

•  95-100% success rate

•  As automatic as possible •  Chinese, Russian, Brazilian Portuguese…

•  Relations with Online market places

RESULTS

Online  market  places 19  208Webshops 111Social  media 191Apps 102

•  Unique anti-counterfeit system

•  Global tool

•  Will make difference

FINDWISE + YELLOW BRAND PROTECTION

WE STOP AT ZERO.