Barry Devlin

The Myth of Data-Driven Business

DEBUNKING THE MYTHS Speaker 13 of 17

Followed by

Gareth Woods

@BarryDevlin

Data Driven

2

(Myth #1) Data Driven

3

Improved Information

leads to

Data Driven

4

demands extensive Governance for Improved Information Improved Information

(Myth #2) Data Driven

leads to

Exceptional Decision Making

5

Really?

6

7

Psychological and social factors

Exceptional Decision Making

are, in reality, at the heart of

(Myth #3) Data Driven

creates

8

Better Behaviour / Business

Data Driven

9

often leads to

Poorer Behaviour / Business

Privacy

Good Behaviour / Business

10

must be at the core of

will be

World Economic Saviour

11

(Myth #4) Data Driven

Data Driven

may become

World Economic Destroyer

12

Thinking points… 1.  Remember data governance 2.  Include human and social psyche 3.  Respect and nurture privacy 4.  Consider economic consequences

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