B2CAnaly*cs

AnandJain

Why?

Ifyoudon’tmeasureit,youcan'timproveit

Userlifecycle

•  Acquisi*on•  Ac*va*on•  Engagement•  Mone*za*on•  Reten*on•  Churn

We’llcover

Cohorts

Cohortreport

Cohorttypes

•  Reten*onCohort•  Howmanyofmyfirst*meuserscame

back•  FeatureCohort•  Helpsdetermines*ckyquo*entofa

feature•  AMri*onCohort•  Howmanyofmycustomersuninstalled

myapp

Funnels

Funnelreport

Funneltrends

Funnelsplits

Segmenta*on

Segmentyourusers

•  UsersacquiredviaaFacebookcampaigninOctwhotransacted3ormore*mesinNovandDecbutnotinthelast2weeks.

•  Userswholaunchedtheappforthefirst*meinthepast30days

•  UserswhohaveaddedTacostothecartatlunch*mebutdidn’tcompletethepurchasewithin15minutespastlunch*me

Desirablevs.Undesirablesegments

Segmentgrowth

Mobilemetrics

Mobilemetrics

•  DAU,WAU,MAU•  Howmanyac*veusersonadaily,

weeklyandmonthlybasis•  DCU,WCU,MCU•  Howmanyconver*ngusersona

daily,weeklyandmonthlybasis•  D1,D3,D7reten*on•  W1,W2,W3reten*on

Mobilemetrics

•  S*ckyQuo*ent•  DAUoverMAU

•  Revenue•  DPUoverDAU•  ARPDAU

•  AppUninstall–howmanyuninstalls,howlongdidtheytaketouninstall

Ques*ons?

AnandJain