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Attention balls a geometric model of collective human behavior

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Page 1: Attention balls   a geometric model of collective human behavior

Lingfei Wu Post-doc @ Center for the Study of Institutional Diversity

Attention BallsA Geometric Model of

Collective Human Behavior

Collaborators

Attention networks, balls, and allometric growth

Geometric models on human behavior for computational

social scientists

Page 2: Attention balls   a geometric model of collective human behavior

Lingfei

Wu

Cheng-Jun WangMarco Janssen Jiang Zhang Min Zhao

Collaborators

Computational Social Scientist

AS

U

AS

U

Nanjing U Beijing Normal U Baidu Inc.

Physicist Computer Scientist

Page 3: Attention balls   a geometric model of collective human behavior

Attention networks and allometric growth

Flow network model

Information systems

Energy vs. body size Clicks vs. visitors

Bettencourt et al., 2007; Wu et al., 2014

Wealth vs. population

Energy

Money

Attention

West et al., 2011

Circulatory systems

Page 4: Attention balls   a geometric model of collective human behavior

Wu, L., J. Zhang, and M. Zhao, PLoS ONE, 2014

Zhang J. and L. Wu, PLoS ONE, 2013

Wu L. and J. Zhang, European Physical Journal B, 2013

Wu L. and J. Zhang, Physical Review E, 2011

Wu L, European Physical Journal B, 2011

2013.1.14 Science Daily

2013.1.14 Springer Select

2011.1.11 New Scientist

2011.9.1 Science Daily

Journal Articles Media Coverage

Page 5: Attention balls   a geometric model of collective human behavior

From discrete (networks) to continuous (balls) space

Flow network

Dreyer, 2001; Wu et al., 2014

Flow distance from source

Li = radius r

Li

A d-dimensional flow ball

24-h scaling in time q 24 hourly scaling

relationships in space g

Clicks

vs.

visitors

1,000 Web forums

g predicts q

Page 6: Attention balls   a geometric model of collective human behavior

Can we have elegant models that are useful?

Geometric models on human behavior for computational social

scientists

Social Scientists know how to ask good questions on

human behavior.

Physicists know how to deal with geometric structures

(e.g., Minkowski space as space-time manifold).

Computer scientists know how to solve problems

using geometric structures (e.g., manifold learning in

machine learning).

Page 7: Attention balls   a geometric model of collective human behavior

Two Good Examples:

Hyperbolic space model

of social networks

Papadopoulos et al., 2012

Escher, Circle Limit III, 1959.

Effective distance of

disease diffusion in

transportation networks

Brockmann et al., 2013

Page 8: Attention balls   a geometric model of collective human behavior

Future work:

DeepWalk by Bryan et al., SIGKDD 2014

https://sites.google.com/site/bryanperozzi/projects/deepwalk

Dynamics modeling and machine learning based on latent spaces

Link prediction, community detection,

recommendation…

Attention flows from English sites to Chinese ones

and from the latest news to the older ones.

Money flows from the developed

countries to the developing ones.

Page 9: Attention balls   a geometric model of collective human behavior

Thank you for your attention flow!

[email protected]

http://lingfeiw.gitbooks.io/data-mining-in-social-science/