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“Do What I Mean, Not What I Say!” Jessica Perri Director of Linguistic Technology [email protected]

Attensity - Do What I Mean, Not What I Say

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Listen to the Podcast: http://bit.ly/1xnlrex - Learn how to solve the Discourse Problem with Natural Language Processing - Computers with common sense: context and pragmatics - Use text analytics to carve out and understand customer conversations

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Page 1: Attensity - Do What I Mean, Not What I Say

“Do What I Mean, Not What I Say!”

Jessica Perri Director of Linguistic Technology [email protected]

Page 2: Attensity - Do What I Mean, Not What I Say

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Computers and the discourse problem

» Entities that make up our world

» Who did what to whom

» Context and common sense

» Seeing the forest AND the trees

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“apple”

The forest and the trees

The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate

@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB

Buy Apple iPhone 6 Plus 128gb: PROMO: BUY 2 GET 1 FREE + FREE SHIPPING

#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android

When are Apple going to make iPhones battery life better?

Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.

Well done Apple. Awesome job! #superb!

Its best to invest in companies you love and can't live without (Apple)

I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!

I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)

#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android

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Real world modeling: encyclopedias, ontologies and more

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Domain disambiguation

Fiona Apple

“apple”

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The forest and the trees

The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate

@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB

Buy Apple iPhone 6 Plus 128gb: PROMO: BUY 2 GET 1 FREE + FREE SHIPPING

#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android

When are Apple going to make iPhones battery life better?

Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.

Well done Apple. Awesome job! #superb!

Its best to invest in companies you love and can't live without (Apple)

I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!

I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)

#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android

“apple”

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The impacts of spam

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The forest and the trees

The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate

@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB

When are Apple going to make iPhones battery life better?

Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.

Well done Apple. Awesome job! #superb!

Its best to invest in companies you love and can't live without (Apple)

I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!

I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)

“apple”

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From structure to meaning

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Enhanced Extraction Precision: “Voice”

» Teases out subtleties of meaning:

– No voice: Verizon is resolving the problem.

– Past: Verizon resolved the problem.

– Command: Close my account now!

– Recur: This is the third time I’ve bought a new

phone.

– Conditional: I will cancel my account if you don’t

respond.

» Leverages linguistic variation:

– I have never reset my password.

– No fees were assessed.

– Customer was unhappy.

– Battery stopped charging.

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Uncommon sense: a study in sentiment

» Nuance

– I just can’t wait until the iphone 6 comes

out. (positive)

– He has to wait until it’s released on DVD.

(neutral)

– She said she won’t wait until customer

service replies. (negative)

» Idioms - greater than the sum of their parts

– Last straw (negative)

– Good heavens (neutral)

– Killing two birds with one stone (positive)

» Slanguage

– We be eatin pie tonite. ヾ(⌐■_■)ノ♪

(positive)

– RT: #love it @bieber #not (negative)

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“apple”

The forest and the trees

When are Apple going to make iPhones battery life better?

Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.

Well done Apple. Awesome job! #superb!

Its best to invest in companies you love and can't live without (Apple)

I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!

I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)

The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate

@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB

Page 13: Attensity - Do What I Mean, Not What I Say

Thank you.