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@ 2015 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Employee Engagement Solution
for the modern enterprise
Prithvijit Roy CEO & Co-Founder
BRIDGEi2i - Introduction
2
BRIDGEi2i – Bridging INFORMATION, INSIGHT and IMPACT
3
Information Big Data
Management
Reporting,
Research &
Visualization
Insight Behavioral
Modeling &
Personalization
Resource
Planning &
Optimization
Impact Decision
Engine
Analytics
Operationalization
Partnering with enterprises globally to monetize their data assets
Transform and visualize big data into
meaningful business metrics
Identify underlying patterns, understand
behavior and predict outcome
Institutionalize data driven decisions to
realize sustainable business value
4
awareness Business Operations Finance & Risk
LOYALTY
Supply Chain Management
Customer Lifecycle Value
Modeling
Customer Intelligence
Market Size & Share
Estimation
Marketing Effectiveness Pipeline & Conversion
forecasting
Sales Effectiveness
Demand Forecasting
Modeling
Inventory
Management
Indirect Spend
rationalization across
categories
Procurement Fraud Forecasting &
detection
Risk Management
Trade Promotion
Effectiveness
Pricing
Optimal variable
compensation
allocation
Human Resources
LOYALTY
Customer Experience
Studies
Customer Service
Marketing & Sales
Customer profiling &
segmentation
Marketing Metrics &
Dashboard design
Identify sales team
needing intervention
to meet quota Risk Model
Governance platform
design
Strategic Price
Setting & Elasticity
Analysis
Employee Retention
drivers
Identification of issues
from customer service
transcripts & scribes
Inventory
Replenishment
models
Target Marketing Scorecards
Marketing Mix
Modeling
Identify triggers of
reducing sales
onboarding time
Student interventions for
Attrition Reduction
Employee
Satisfaction Survey
Design, Execution &
Analysis
Recommendation of
advertisements based on web
behavior
Body of Analytics Work
Our Journey So Far
5
Our Journey Team
• One of the fastest growing analytics solution provider with marquee global clients across industries
• 100+ member team with delivery operations in Bangalore with sales office in USA
• Investing in developing algorithms & technology solutions to accelerate path to impact – Big Data & innovation Lab
• Established scalable processes for talent management, consulting rigour, quality management, information security, knowledge management & productivity management
Enabling clients
to compete &
win based on
analytics
• Leadership experienced in building two of the largest Analytics Centres of Expertize for – GE & HP
• Team of data scientists, analysts & programmers with advanced degrees in Quantitative & Sciences, IT & Management
• Team brings strong combination of consulting, domain, technology & analytics expertize.
• Guided by a team of 4 advisors in USA who have the reputation of bringing analytics led transformation in their respective F100 enterprises
Working with 10+ Fortune 500 firms across verticals globally
Consumer
Goods Retail &
Distribution
Financial
Services
Insurance Technology Education
Recognitions
11 innovative Big Data start-ups in 2013
Recognized three years in a row - leading Big
Data Analytics & Products companies
10 Most promising Big Data companies in 2013
20 Most promising Business Intelligence
Solution providers in 2014
Top Fin-tech innovations
in Finovate Asia 2013
Our Team
6
R / SAS /
Python
Machine
LearningTime Series Optimization
Predictive
Modelling
Big Data
Management
Application
Development
Research
(Primary & Secondary)BI & Visualization
Capability
Development
Establish
Processes
Innovation &
External
Recognition
100+ member team from best universities in India and
prior experience in leading companies
OUR CAPABILITY AREAS – CENTERS OF EXPERTISE TO DRIVE
INNOVATION
Focus On
HIGHLY CAPABLE TEAM WITH DIVERSE SKILLS
• Marketing & Sales
• Pricing
• Risk Management
• Service Operations
• Human Resources
• Strategy & Planning
Functional Capabilities
• Data Management –
Hadoop, SQL, Oracle etc.
• Analytics tools – SAS, SPSS, R
• Application development –
SAS, Hana, Java, VBA
• Data visualization – Tableau,
Flex, BO, Spotfire
Technology Capabilities
0 - 2 Yrs
28%
2 - 5 Yrs
33%
5 - 8 Yrs
18%
8+ Yrs
21%
7
Fortune 500 direct
banking &
payment services
company
Two Fortune 1000
provider of insurance
and asset management
services
Commercial
insurance carrier
agency in US
Fortune 500
global mutual
fund & financial
services group
Fortune 500
European
investment bank
Fortune 50
diversified
technology
company
Fortune 100 B2B
networking
technology
company
Leading provider
of hybrid data
protection
solution
Global business
communications
solutions
Global semi-
conductor company
in wireless
telecommunications
One of India’s foremost
consumer packaged
goods company
Supplier of high
performance aerospace
fasteners in USA
World’s leading
logistics provider
Online Media company
of high-impact
documentaries
One of the Big 4
consulting & audit
company
Leading global business
process outsourcing
company
One of the premier
US universities
Leading US based
global education
and child care
company
Our Journey So Far - Clients
Global leader in
security solutions
EmPOWER - Introduction
8
9
Current Employee Engagement Surveys provide
you with
Reports on Engagement distribution
Annual/Bi-annual employee feedback
Access to Employee Comments
Do they leave with you more questions…
1. How can the survey data be used to drive
actionable and predictive insights?
2. How can insights be personalized for
different employee segments such as (Age,
Gender, Qualification, Designation etc.)
• What are Gen Ys thinking about their
Job?
• What is the level of job satisfaction of
high potential employees?
3. How can I understand the movement from
last survey through ongoing understanding
of employee behavior?
Gaps in Current Employee Engagement Solutions
… but the challenges remain
10
Data is a big Opportunity..
1
2
4
Data Quality
Data Integration
Understanding Behavioural Patterns 3
Adoption
…But Data alone cannot provide the answers
The Role of Data
Employee
Profile
Surveys
Remedy
tickets
Project
Feedback
Internal Blogs,
Internal
Social Networks
Forums
EmPOWER - An Integrated Suite
11
…BRIDGEi2i’s Employee Engagement Solution 11
EmPOWER
EXECUTIVE REPORT FUNCTIONAL REPORT PULSE REPORT MANAGER REPORT
Summary view of
Employee Engagement
at organization level
with recommendations
from SME
Deep dive in to
Performance of
Functional Units with
recommendations for
improvement
Report to the same that
was Administered at
Quarterly Frequency to
the sample Employee
Base
Targeted towards
understanding and
bench marking team
performance with
improvement
opportunities
Key Features of EMPOWER
12
Tailor-Made Insights Attribute Identification Tracking Visualization
Understanding Employee Behavior
at a granular segment level to drive
more actionable insights
Benefits:
• Accurate actionable
recommendations at individual
level tied to improving
Engagement
• Clear understanding of
Performance by measuring
against suitable benchmarks
Mining of Employee comments
to understand pain points and
identify key drivers for
improvement
Benefits:
• Know about opportunities
for improving Employee
Engagement (by Employee
Groups, managers and key
business Units)
• Improve understanding of
team performance
Benefits:
• Know if you are in the right
direction in Employee
Engagement improvement
efforts. – Track progress
• Understand the changing
dynamics of employee
needs
Continuous touch point with
the Employees facilitating
ongoing tracking of Employee
Engagement levels
Rich Visualizations with
appropriate levels of granularity
to meet various stake holder
needs (CXO’s, BU Heads,
Managers etc.)
Benefits:
• Interactive dashboards
making information
consumption easier
• Ability to Export reports in
PDF, PPT , excel for further
analysis
Track insights from unstructured Data Integrate Multiple sources of
Employee Feedback and provide key insights based on the data
One Time Annual Engagement Administered at Annual basis to the entire Employee Base
Pulse Survey’s Administered at Quarterly Frequency to the sample Employee Base
BRIDGEi2i’s Methods of Engagement
Why use BRIDGEi2i’s EMPOWER?
14
Rich Insights Quick Turnaround Time
Technology Infrastructure with
automated workflows reduces
time to delivery
The Best in class Employee
engagement solution at
affordable Price
Affordability Data Security
Strict adherence to Data
privacy
High end analytics facilitating
accurate individual
recommendations
Implement
recommendations and track
response to your
Engagement improvement
initiatives
Get results delivered within
as less as 2 weeks from the
date of Survey Analysis
We work as your extended
partner and provide
analytics based insights at
1/5th of the competition
price
User Based access to view
reports
How we deliver – One Time Annual Engagement
15
•Manager Reports
•Segment Reports
DESIGN EXECUTE ANALYZE
Finalize Research Objectives
& Questionnaire Design
Roll out Web Survey
& Collect Responses
Analyse Responses,
Prepare Overall Report
Segment Level and
Manager level Reports
•Alignment on research
objectives
•Final questionnaire,
approved for coding
•Survey goes live
•Data collection
complete
•Share summary reports
for overall organization
•Insights & Actionable
Recommendations
Phase RECOMMEND
WK 0 WK 1 WK 3 WK 5 WK 6
SURVEY GO
LIVE
OVERALL REPORT SEGMENT REPORTS QUESTIONNAIRE SIGN OFF
ADVANCED ANALYTICS
PLATFORM- EmPower
Timeline
Objective
Outcome/
Deliverables
INSIGHTS & ACTIONABLE
RECOMMENDATIONS
RESEARCH CUSTOMIZED TO
UNIQUE NEEDS
SURVEY
CLOSURE
Level of Customization Least Customization Most Customization
6-8 WK Questionnaire Customization
Report Template modification to
accommodate new dimensions
8-10WK Adding New Benchmarks
Adding Report filters
Case Study – Employee Engagement analysis for global BPO
Data Approach Outcome
• Understanding satisfaction and engagement levels of the overall as well as specific segments of employees of a large BPO.
• Providing specific, actionable recommendations at a granular detail in order to make meaningful interventions and ensure
sustainable improvement in satisfaction, engagement and morale
Objective
Design & Execution Analysis & Dissemination Recommendations &
Implementation
Survey Response Data
Employee Data
• In-depth focus group discussions to understand market satisfaction drivers.
• Development of a comprehensive/compact questionnaire
• Analysis of drivers of engagement across various employee segments.
• Text mining to understand qualitative comments
• Dissemination and hand-holding to help client stakeholders understand findings.
• Proprietary Empower tool allowing 2200 managers and BU leaders to view scorecard along key business dimensions. Insights, recommendations at a granular level to ensure sustainable improvement.
• Recommendation to executive leadership
Uncovering underlying
issues at a granular
level along with
specific and targeted
recommendations
ensuring sustainable
advantage
EmPower – In a Nutshell
17
Design
Create custom questionnaire form
available question pool to meet
business and Industry requirements
Execute
Leverage Digital Survey Execution
platforms to distribute Survey
questionnaire to Employee base
Collect Data
Auto load Survey data from Survey
Execution platforms with built-in
API’s and ETL Processes
Analyze
Analyze Survey data to and give
insights about Performance ,
Strength and Improvement areas
Report
Create Report Templates,
Benchmarks and automate batch
processes
Distribute
Automated Secured Distribution of
Digital reports with user based
access control
Continuous Tracking
Track Engagement levels through a
series of short dipstick surveys
Grievance Portal
An online Portal for capturing &
Analyzing Employee Grievances /
Recommendations
Deliverables
Executive Report (1/4)
19
Summary view of Employee Engagement at organization level with
recommendations from SME Key
Deliverable
Functional Reports (2/4)
20
Deep dive in to Performance of Functional Units with recommendations
for improvement Key
Deliverable
Pulse Reports (3/4)
21
Targeted towards understanding needle movements in employee
engagement drivers Key
Deliverable
Manager Reports (4/4)
22
Targeted towards understanding and bench marking team performance with
improvement opportunities for Employee Engagement improvement
Key
Deliverable
