An Analysis OnDialog Axiata PLC“The Future Today”

Introduction• Dialog Axiata is one of the largest telecommunication

service providers in Sri Lanka.

• It is a subsidiary of Axiata Group in Kuala Lumpur Malaysia.

• Formerly known as Dialog Telekom or MTN Networks.

• Has a workforce of over 4000.

• In 2014, the subscriber base was over 9 million. And now it has reached 11 million (2016).

• It’s mobile network coverage is approximately 84% of the country's land mass and 97% of Sri Lanka's population

Main Produc ts and Se rv i ces offered . . Dialog Mobile Services Dialog Broadband Internet Dialog Television Dialog Fixed Line Dialog Global

• Dialog won the SLIM Nielsen Peoples Award as the Telecom Service Provider and the Internet Service provider of the year for 4 consecutive years.

Culture

“To be the undisputed leader in the provision of multi-sensory connectivity resulting always, in the empowerment and enrichment of Sri Lankan lives and enterprises”

Vision

Mission“To lead in the provision of technology enabled connectivity touching multiple human sensors and faculties, through committed adherence to customer driven, responsive and flexible business processes, and through the delivery of quality service and leading edge technology unparalleled by any other, spurred by an empowered set of dedicated individuals who are driven by an irrepressible desire to work as one towards a common goal in the truest sense of the team spirit.”

• Has an Aggressive culture to outperform the competitors.

• The company has also adopted a very open and a transparent culture where the key factors are honesty and open communication.

• It has made easy for the employees to easily contact their superiors.

• Dialog has it’s own dress code policy to maintain equality within the staff.

• A list of staff birthdays is forwarded to the HR Department within the 1st week of the month.

• It’s a tradition to celebrate the staff birthday’s at company level and the staff will get a free gift along with an e-card.

Bonds are strong between each other and towards their group.

D ia log f a l l s towards . .

Collectivistic

Has a decentralized hierarchy. The superiors trust their subordinates at important jobs.

Low Power Distance

Comfortable with risks and open to new ideas while embracing unpredictable situations.

Low Uncertainty Avoidance

• It’s global perspective is a Geocentric Attitude.

• Try's to maintain a balanced ratio between men and women when recruiting .

• Race, colour, religion and age are not a deciding factor when recruiting employees.

• Factors like professional qualifications and productivity at work matters.

• Training sessions are given for newly joined employees to adapt to the organizations culture by a purpose built institution, the Dialog Academy.

E.g. :

Suntel was bought under Dialog. Suntel Ltd and Dialog Axiata were having different cultures so it was

hard time for Suntel’s employees to adapt to the new culture. Therefore they were given various training sessions and briefing before

been recruited to Dialog.

• It’s mostly biased towards an Aggressive Culture.

• As it’s a technology based company, it’s Innovative.

• But it also encourages a performance-driven & an outcome-oriented Culture where good work results in more work, rewards and benefits.

Conc lus i on on D ia log ’ s Cu l tu re . .

Motivation• A reward named “BRAVO” is given to staff members

who come up with innovative ideas. This is given in a special meeting within a quarterly basis.

• The Dialog Awards are held every year to appreciate and motivate outstanding employee contributions.

The 2012 Dialog Awards programme recognized and celebrated a total of 93 awards being distributed among employees for their outstanding contributions in various areas.

Leadership• Board of directors and the senior management takes the

decisions under the advices of the parent group Axiata (Malaysia) .

• A suggestion box scheme and companywide surveys are held periodically to get the opinions of the employees.

• These suggestions are then presented to the higher management and required operational changes are done.

• Dialog preserves a Democratic Leadership style.

• Divisional level staff meetings are also held to exchange information between management and employees.

• Every local branch can be considered a Command Group ( Manager + Subordinates)

• Management uses a Situational Approach. They are ready for unpredicted situations and changes.

Social Responsibilities• Dialog practices good environmental practices to be

morally right.

• They work towards a more eco-friendly environment.

• Also tries to use modern technology and equipment to be more greener and less power consuming.

• Dialog maintains an Activist Approach on social responsibilities.

Be Mobile Wise

• Improper use of mobile phones cause harm, disturbance and even tragic accidents.

• “Be Mobile Wise” is an awareness program conducted by Dialog to educate the customers and employees on correct use of mobiles.

• This campaign is extended further as “Be Technology Wise” to create awareness on proper technology options and use.

• This programme was started in 2007, aimed at reducing electronic waste with the guidance of Central Environment Authority.

• Used handsets, batteries and accessories were collected for recycling to prevent these from landfilling sites in Sri Lanka.

mWaste ( Green Management )

**You can drop off your mobile waste in the special mWaste containers at your nearest Dialog Service Centres.**

Thank You…