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MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH STATS FROM OUR PLAYBOOK.
It’s time to kick o� the most thrilling contest of entertainment and smack talk. Adobe Digital Insights is here to help your party go down in hall of fame history.
2017 ADOBE DIGITAL INSIGHTS
BLOOD, SWEAT, TEARS, AND DATA.
�ere’s more positive vibes (or social sentiments) �ying
around the NFC champs.
�e ba�le of wit, strength,and social sentiments.
To keep the positive mojo �owing, fans sport their team’s gear leading up to the big game. Sales jump before Sunday’s game—and
peak the day a�er, thanks to the bandwagon.
Gear up or go home.
Got your eyes on a new 4K TV? Chances are, it’s cheaper than a trip to this year’s game. Add a comfy couch and fridge and you have the
ultimate game day trifecta.
Skip the tix. (And $13 hotdogs.)
Wings and pizza go head-to-head.
Traditional bone-in wings slay the competition in total
share of social mentions.
�e bone-in vs. boneless smackdown.
�ere’s a �avor for every denomination of wing-lover. But it’s hot wings that get the most hype.
�e way to wing.
Apparently there are more pizza purists than we thought.
Classic cheese: the pizza of champions.
Between socializing and staying glued to the TV, fans aremesmerized by the big game.
All eyes on the game.
No ma�er who you're rooting for, throw an epic game day party using our big data insights.
To learn more competitive data-driven research and insights, visit Adobe Digital Insights for more pages from our playbook.
adobe.ly/ADISBLI
Set the record for most valuable party.
-5MOST NEGATIVE
5MOST POSITIVE
JAN 1 FEB 1 MAR 1
ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016)
-3.8% YOY -19.8% YOY -4.6% YOY
2.1XCONFERENCE
CHAMPIONSHIPS
1.7XMONDAY PRIOR TO
THE BIG GAME
4.7XMONDAY JUST AFTER
THE BIG GAME
�e Patriots outnumbered the Falcons in total social mentions from January 1 - January 30, 2017. But not so fast.
20%BONELESS
80%TRADITIONAL
FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016)
During this highly-anticipated weekend, people eat a shameless amount of chicken wings.
It’s a debate that’s scandalized dozens of households. Until now.
52%CHEESE
Because nothing says true fandom like a
mouth on �re.
HOT
BUFFALO
BBQ
RANCH
BLUE CHEESE
TERIYAKI
HONEY MUSTARD
38%
25%
18%
8%
6%
3%
2%
FALCONS
PATRIOTSPATRIOTS
FALCONS
3.352.75
1.2 M
782K
SOCIAL MENTIONS
Adobe Digital Insights Methodology:Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud:
• 1.5M+ products across multiple categories.• TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playo�s.• 165M social engagements captured from Aug 2014 – Jan 2017. Social mentions based o� an aggregate total.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
© 2017 Adobe Systems Incorporated. All rights reserved.
50%FEBRUARY’S BIG GAME
65%CONFERENCECHAMPIONSHIPS
1%SUPREME
3%VEGGIE
9%HAWAIIAN
8%MEAT LOVERS
24%PEPPERONI
3%SAUSAGE
With its simple, no-frills execution, plain cheese
wins the most buzz.
It’s no surprise thenthat the ultimate �nger food outperforms pizza
this weekend.
40%
4%
CHICKEN WINGS PIZZA
INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US)
AVERAGE MOBILE AD COMPLETION RATE