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See more content marketing stats and resources at: http://www.triblio.com/blog/b2b-content-marketing-stats-2014/
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B2B CONTENT MARKETING STATS FOR 2014
Top 6 B2B Content Marketing Tactics
Social Media is used by 87% of B2B content marketers
LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. Facebook accounts for 17%
of such visits, while Twitter is just 14%.
78% of CMOs think custom content (articles, white
papers, blogs, etc.) is the future of marketing.
B2B marketers have cited Web traffic & sales lead quality as their top content marketing
metrics for the past three years.
Sources:!15 Mind-Blowing Stats About LinkedIn!http://www.cmo.com/articles/2013/11/4/15_Stats_LinkedIn.html!B2B Content Marketing Benchmarks, Budgets & Trends 2014!http://www.iab.net/media/file/B2BResearch2014.pdf !2014 Marketing Statistics Infographic!http://www.webdam.com/2014-marketing-statistics-infographic/?aliId=813818! www.Triblio.com
