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KARAN SEHGALMobile: +918377053041E-mail: [email protected]
JOB OBJECTIVE
In quest of an experienced level assignment in Marketing Research Analyst, Where I can learn more and can use my existing experience and knowledge for increasing Companies client base, overall development of organization and my personal growth.
PROFILE SUMMARY
1 + Year of Experience in Research both for Primary and Secondary Research for Finding Potential clients and closely tracking competitors market share.
Data Analysis Creating Databases, Email Marketing and report generation through CRM tool like www.Salesforce.com, Hoovers, Jigsaw, Zoominfo for deducing project trends in view of competitors and other industrial constraints.
Qualified MBA (Marketing & Finance) and B. Tech. (Electronics & Communication Engineering) In-depth knowledge of Marketing, Sales, Brand Promotion, Market Research and Wireless Communication Skillful in grasping new technical concepts and utilizing them in an effective manner An ambitious, highly motivated & hardworking individual with excellent communication skills with a focussed attitude
Respect punctuality, honesty, integrity & positive work ethics in people and practice the same
ACADEMIC DETAILS
2013 MBA (Marketing & Finance) from Army Institute of Management, Kolkata (affiliated to WBUT, Kolkata) with CGPA 7.31
2011 B.Tech. (Electronics & Communication Engineering) from Bhagwan Mahavir Institute of Engineering & Technology, Sonepat (affiliated to MDU, Rohtak) with 69.9%
2007 12th from Army Public School, New Delhi, CBSE, with 79.6%2005 10th from Army Public School, New Delhi, CBSE, with 74.6%
WORK EXPEREINCE
Aug’14 to Present Cvent India Pvt Ltd., Gurgaon, as Market Research Associate Role: Marketing & Sales and Analysis of the events in USA/Canada region, Tracking the activities of Competitors
Highlights: Sales/Marketing, Branding and Market Research both Primary and Secondary Research for Finding Potential Clients
and closely tracking the competitors market. Maintaining Sales team Operations for sales through Creating Client Databases, researching client contact data through
Various CRM’s Salesforce, Hoovers, Jigsaw and Zoominfo. Managing end to end management of the products and services offered by sales team Taking feedbacks from customers in terms product satisfaction and areas for improvement. Creating Pivot tables, Pivot charts for data analysis and preparing final reports in Powerpoint Presentation Training, Motivating and Monitoring the performance of newly recruited team members and assigning them new
projects. Participating in various Tradeshows/Expos to promote products and get customer feedbacks Doing email marketing on hot leads and converting them to our customers. Doing web surveys through questionnaires and analyzing it for product development and converting the competitor
clients to our clients
Jul’13 to Sep’13 One97 Communications Ltd., Mumbai, as AssociateRole: Developed Telecom products, specially focusing on value added services
Highlights: Provided value added services to 2 crore plus Airtel subscribers, covering the western circle Capturing User Requirements Meetings with Airtel corporate client to ensure requirements are correctly translated into proper implementation Well versed in Knowledge of VAS, 2G\3G Architecture Meeting with the Customers and analysis of their feedbacks for giving better services and customer retention Meeting Corporate client to ensure requirements are correctly translated into proper implementation
ACADEMIC PROJECTS
Title: Market Research on Kara ProductsInstitute: Army Institute of Management, Kolkata, West BengalDuration: Jul’12-Aug’12Description: The project aimed at a detailed market research for the products by way of forecasting of sales
trends, branding, future demand and study of product competitors. The project also gathered feedback about the products from customers and retailers.
Key Learning: Market Research, Marketing and Sales, MS Excel, MS PowerPoint
Title: Fiber Optic Signals Controlled Devices Institute: Bhagwan Mahavir Institute of Engineering and Technology, Sonipat, HaryanaDuration: Jan’11-May’11Description: The project aimed to design the chip required, designed DTMF transmitter and receiver,
controlling of devices like fan, light, switch and mobile charging through fiber optic signaling. Key Learning: Chip designing, fabrication of chip, optic fiber communication and working of a DTMF
TRAININGS
Organization: Grasim Industries, Aditya Birla Group, New DelhiDuration: Jun’12 to Aug’12Role: Worked as a Management Trainee to primarily understand the market for group products i.e.
Kara, Puretta, Prim Wipes and their promotion in the services industry
Organization: Mobile Communications, New DelhiDuration: Jun’10 to Jul’10Role: Worked as an Engineer Trainee and supported Marketing & Sales for Motorola Solutions’ Radio
Communication Products (especially Walkie-Talkies) and IP based CCTVs
Organization: MTNL, New Delhi Duration: Jun’09 to Jul’09Role: Worked as an Engineer Trainee to understand the Call Switching techniques and Exchange
Power House operations
ACCOLADES
Bagged 1st position at Robotics Racing Event in BMIET in 2010 Awarded the 4th position at Robo Wars in Amity University, Noida in 2010
EXTRAMURAL ENGAGEMENTS
Took part in an Entrepreneurship Event organized by IIM, Kolkata in 2012 Participated in various school-level Olympiads
IT SKILLS
Proficient with MS Excel, MS PowerPoint, Pivot Tables and Pivot Charts. Knowledge of CRM’s (Salesforce.com, Hoovers, Jigsaw & Zoominfo)
PERSONAL DETAILS
Date of Birth: 25th Oct’88Address: House No. 1438, Sector-15, Sonipat, Haryana-131001Father’s Name: Col SK SehgalMartial Status: SingleLanguages Known: English & Hindi
I hereby declare that the information stated above is true to the best of my knowledge.
Place : Gurgaon (Haryana) Karan Sehgal