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Predictive Anaytics is not Fortune Telling. It is analyzing historical data for typical and recurring behavior in order to Predict and act.
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28th May 2014 – Dubai, UAE
How to Harness The Power of
Predictive Analytics Raheel Khan, Sr. Solution Lead, Business Analytics
SAP MENA Public
Analytics solutions from SAP
Agile
Visualization
Advanced
Analytics
Big Data
Mobile Cloud
Enterprise
Business Intelligence Collaboration
Advanced
Analytics Enterprise
Business Intelligence
Agile
Visualization
Advanced
Analytics
Hard to use
Cannot analyze Big Data
Time-consuming
Not actionable
Simpler
Big Data made easy
Faster time to value
Embeddable
Quick win
Boost adoption
Answer more business questions
Bridge the skills gap
Adapt and innovate at market speed
Solution Challenges Benefits
© 2012 SAP AG. All rights reserved. 6
Predictive Anaytics is not Fortune Telling...
© 2011 SAP AG. All rights reserved. 7
Predictive analytics is…..
What’s next ? What
happened? Why?
BI Predictive analytics
Analyze
historical
data
Predict and act Typical and
recurring
behavior
© 2011 SAP AG. All rights reserved. 8
Predictive Analytics application
What happened?
= churner
What’s next ?
= High
probability to
churn
Customers Historical customer
data
Why?
Phone type
Location
Gender
Age
© 2011 SAP AG. All rights reserved. 9
SAP Solutions for the Entire Spectrum of Users
Business Users
& LOB Data
Scientist
Business
Analysts
Level Of Skill Set - Analytics
Low High No
97% ~ 3% < 1%
Embedded Analytics Industry & Business
Process Analytics
Custom
Analytics
SAP InfiniteInsight SAP Predictive Analysis + Lumira
Predictive in
SAP HANA
R
Integration
SAP ADVANCED ANALYTICS
© 2011 SAP AG. All rights reserved. 10
Question
Where do you think predictive
analytics can help optimize
business?
1. Asset maintenance
2. Fraud detection
3. Human resources
4. Supply chain management
5. Police forces
© 2011 SAP AG. All rights reserved. 11
Imagine the Business Potential…
:-) Brand
Sentiment
360O Customer View
Product
Recommendation
Propensity to
Churn
Real-time Demand/
Supply Forecast
Predictive
Maintenance
Fraud Detection
Network
Optimization
Insider Threats
Risk Mitigation,
Real-time
Asset
Tracking
Personalized
Care
MANUFAC
TURING RETAIL CPG
HEALTHC
ARE BANKING UTILITIES TELCO
PUBLIC
SECTOR
25+
Industries
MARKETING
SALES
FINANCE
HR
OPERATIONS
SERVICE
IT
SUPPLY
CHAIN
FRAUD / RISK
11+ LoB
Solution Demo
© 2011 SAP AG. All rights reserved. 13
Question
What is the most important criteria
to estimate the risk for a car
insurance contract?
1. Type of car insured
2. Annual distance driven
3. Customer gender
4. Customer number of children
5. Customer age
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
Contact information:
Raheel Khan
Sr. Solution Lead, Business Analytics
Email : [email protected] Twitter : #raheelbobj
