COMMIT TO END DISTRACTED DRIVING!

Tweet us at @goTrueMotion to tell us you’re in #DriveLikeItMatters

TEENS’N’TECH

82%OWN A CELL PHONE

GO ONLINE DAILY

92%

•10•THINGS TO

KNOW ABOUT

TEEN DRIVERS

Teens are the most at risk driving demographic - with the highest crash

rates due to distracted driving. They also happen to be the most actively

engaged population on mobile.

COINCIDENCE? WE THINK NOT

MOST FREQ. TEXTERS

1

2

3

#1 FACEBOOK

#3 SNAPCHAT

#2 INSTAGRAM

MOST ACTIVE ON:

4

TEENS’N’DRIVING

5

MOTOR VEHICLE CRASHES#1 CAUSE OF DEATH

YEAR OLDS 3X MORE LIKELY TO BE IN A CRASH

16-196

MORE LIKELY FOR TEEENSWHO TEXT WHILE DRIVING TO

RIDE WITH DRIVER WHO’S BEEN DRINKING

2x7

Higher levels of openness and

conscientiousness are predictive

of increased texting frequency

while driving

8

9

10 Lower levels of agreeableness

are predictive of fewer reported

instances of texting & interacting

with a phone while drivingLOWEST # OF TEEN DRIVERS

SINCE 1960

20141.08 million licensed drivers who

are 16 or younger

SO WHAT’S WRONG WITH TEXTING?

According to the CDC, texting is especially dangerous, because people

have to take their hands off the wheel, their eyes off the road and their

minds off of what they're doing.

STAY ENGAGED AND TALK WITH TEENS

Stay engaged in teens' driving habits. Parents can use the

TrueMotion Family app to make decisions about future

access to the car and use it as an opportunity to talk

about their kids' driving habits. And because it offers

up hard evidence -- such as when kids were speeding

or using their cell phones -- a parent has the information

necessary to make that conversation count.

GOTRUEMOTION.COM/APP