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Zeon Solutions Digital Marketing Team Members, Rachel Howe and Joanna Cheney presented LinkedIn optimization insight to UWM Business Students for better networking.
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Network ing with L inkedin
University of Wisconsin-Milwaukee
Delta Sigma Pi
September 11, 2014
Presentation to University of Wisconsin-Milwaukee 2
Founded in 2003HQ Milwaukee, WI
W H E R E W E W O R K
Milwaukee, WI
Ann Arbor, MI
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W H AT W E ’ R E G O I N G T O C OV E R
• What is Linkedin?
• Why is it important?
• How to optimize your profile
• Networking
• How NOT to use it
• Homework
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Who Here Already Has a Linkedin Profi le?
What is Linkedin?
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W H AT I S L I N K E D I N ?
• A social network for professionals
• Networking
• Business Opportunities
• Job Opportunities
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W H O U S E S L I N K E D I N ?
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W H AT I S L I N K E D I N ?
Your online resume & business card!
Why is it important?
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W H Y I S I T I M P O RTA N T ?
• Target individuals with similar interests
• Keep in touch with professional connections
• Join groups
• Use “Viewed My Profile” to your advantage
• Job Listings
• Follow Companies
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W H Y I S I T I M P O RTA N T ?
Optimize!
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
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O P T I M I Z E !
http://www.slideshare.net/
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O P T I M I Z E !
Network
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O P T I M I Z E !
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O P T I M I Z E !
What not to do
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W H AT N O T T O D O
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W H AT N O T T O D O
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W H AT N O T T O D O
Homework!
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CREATE PROFILE
Create a Linkedin
account.
OPTIMIZE!
Add photo, job title,
current & previous
jobs & groups.
ADD JOBS, JOIN GROUPS
Fill out your profile
as much as you
can, include
descriptions for
current & previous
jobs
NETWORK!
Network with
others on Linkedin
to build contacts &
find job
opportunities.
H O M E W O R K !
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H O M E W O R K !
• Treat Linkedin like a real time resume
• Accomplishments (real, specific examples)
• Interests (hobbies, volunteering)
• Connect with your coworkers, friends,
relatives
• You never know…
• No such thing as too much info!
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S U C C E S S !
311 E CHICAGO ST SUITE 520MILWAUKEE, WI 53202
[email protected]@ZEONSOLUTIONS.COM
THANKS!
Questions?
THANKS!
