Zoup! Fresh Soup Company
Zoup! Fresh Soup CompanyZach Harris
1
The CompanyFast-casual restaurant franchise
Started in Southfield, MI in 1998
2 corporate location, 90 franchise locations
Visual Communication ProblemExisting website is more informative
than it needs to beShould be for calling visitors to action instead
of simply learning moreAsks a lot from the visitors long forms,
videos, etc.Website lacks flowNo analytical data
Desired ConditionsConsistent flow of the website, lead the
viewers eye throughout the pageResponsiveClear call-to-actionSimple
formsLearn more about existing franchiseesLearn what it takes to
open a franchise
StepsDefine wants and needsSet up new hostingSet up database and
website INI settingsGather materials images, font files, etc.Create
basic CMSCreate template filesCreate content files an
stylesheetsMeet to reviewDemographic/Analytical dataPush website
live
ConclusionProject went wellFinal approval receivedWebsite
launching tonight
