Your Social CV - intro

www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen

Reasons why you should build your own Social CV

Build & Market

Your SOCIAL CV

http://www.mysocialcv.wordpress.com/


Hello, I am the Presenter!

• Living in Copenhagen, Denmark• Author of 3 books on job search online• Excel in ’Go To Market’ for small business• Part of 5 internet start-ups• 1994 Digital Immigrant

What Social Media has done for me: • #1 on Google (Danish keywords)• I get invitations to hold presentations• Like-minded people get in touch with me• Made me & my business visible• I learn, I grow & I have fun!



2 Page TRADITIONAL CV

Bla bla HISTORY bla bla bla PAST bla

bla BORING bla bla EXAGERATION

bla bla what I believe you want to

read bla bla bla


Bits and pieces from a SOCIAL CV

Linkedin Who does she know?Who endorses her?

What does she write about?

What is of interest to her?

What is her social profile & influence?

What does she look like?- And what does she watch?

What is she working on(right now)

Who follows her and who does she follow?


WHY A SOCIAL CV?

1. Be in Charge

2. Convince

3. Take Control

4. Empower yourself

5. Help recruiters

6. Become a valued Employee



1. BE IN CHARGE

Take charge of your digital presence, because

– When recruiters google your name and they do! – make sure they find, what you want them to find.

– 90% of recruiters search on candidates during the recruitment proces



2. CONVINCE

Be a more convincing candidate, because

– Main issues for recruiters:

”Can I trust this person?”

A social CV not only tells about your skills,

it shows how you actually use them

• Walk the talk, you know


NO, thanks!NO, thanks!

YES, please!

http://on.mash.to/sUVMvu - Mashable.com infographic

reject =

69%

hire =

68%

http://on.mash.to/sUVMvu

The Good News: Reasons for hiring through social media• Positive impression of personality and organisational fit• Supports skills making the person trustworthy• Showed candidate was creative and able to communicate

The Good News: Reasons for hiring through social media• Positive impression of personality and organisational fit• Supports skills making the person trustworthy• Showed candidate was creative and able to communicate

http://on.mash.to/sUVMvu - Mashable.com infographic

http://on.mash.to/sUVMvu


3. TAKE CONTROL

Be in control of your next career move:

– Networking and unsolicited applications

are effective in approaching jobs

and companies you want to work for.

A social CV is the perfect landing page for

your personal branding- and marketing campaign


4. EMPOWER YOURSELF

Social media potentially has 6 times ”hiring”power:

• 90% of people trust peer recommendations

Linkedin recommendations, sharing or retweeting your

words and work are all forms of peer recommendations.

• 14% trust advertising

Your career documents (CV, cover letter)

are your “advertising” (you speaking about yourself)


5. HELP RECRUITERS

Solve a time consuming recruiment challenge• ”What motivates you”?

A question asked by all recruiters

– Why?

• Because true motivation potentially means

40% higher performance

• Capabilities are easily measured, motivation is not

• The network you follow, the tags you use, the updates you make

all show and tell about your interest and hence motivation


6. BE A VALUED EMPLOYEE

• Even when you are NOT looking for a new job, a social CV empowers you

• Your employer benefits from your social presence– If you can attract recruiters, you can attract

customers, too

– putting you in a stronger position to negotiate salary and benefits


Why a Social CV?

• Eventually – your social CV can bethe gateway to the work or the job of you dreamsat a company that matches

your core values

• Making you a highly motivated employer


It’s a win-win: You get your dream job – the company gets a dream employee

A good friend was using LinkedIn…. (and) had populated her profile fully.

She noticed one day that a job ad had popped up… which actually

happened to be her perfect job utilising all of her skills…. She got the job, with

both parties being over the moon at finding each other.

A good friend was using LinkedIn…. (and) had populated her profile fully.

She noticed one day that a job ad had popped up… which actually

happened to be her perfect job utilising all of her skills…. She got the job, with

both parties being over the moon at finding each other.


Steps to build your social CV:

1. YOU

2. Define your TARGET AUDIENCE

3. Set your OBJECTIVES

4. Build your MEDIA platform

5. GROW


YOU!

Know yourself to grow yourself:

- Where are you going

- What do you believe in - What do you offer

Want to continue?Go to: Your Social CV Part 1:

http://www.slideshare.net/mariannesteen/your-socialcv-part1


References, inspiration, examples and ”how to”

• www.johnlogar.comPutting together a Simple Social Media Plan

• http://www.thepersonalbrandingblog.com• http://mysocialcv.wordpress.com• http://delicious.com/mariannesteen

- stack: How you build and brand your social CV- stack: Recruitment going social

• http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic


Thank you for your time!

Did you find this presentation useful?

I have more presentations (how to, examples)• Follow me on Twitter for updates:

@mariannesteen

Meet, follow, learn more, get updates• http://mysocialcv.wordpress.com

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Your Social CV - intro