So you want to write a book?

I’M ON AMAZON NOW WHAT?

85% of Americans want to publish a book

95% of self pub authors never sell 500 books

Fiction/Non-Fiction? Movie Deal?

ANIA G ANIALIVE.COM

Endometriosis Author Psychologist Speaker Creative Brand Director

STICK AROUND TILL THE END Amazing Content tried and tested (facts not theory) Special Offer for authors 60 Days to Write Your Book $1,200 Author Marketing Package for FREE

RandomPicker.com

TONIGHT IN 55 MINUTES:

12 months BEFORE you launch

OUR AUTHORS IN THE NEWS & ON THE STAGE

2 Authors get movie deals

WRITING A BOOK TAKES A TON OF WORK!

How do I get manuscript from my heart to paper?

How do I write a best seller that people will want to buy?

Every great author had a writing coach

HOW MANY ARE CONFUSED?

Many new authors just give up They are confused about some

part Writing process or publishing

process they quit And their book never gets

published

HOW TO GET STARTED?

How do I choose a topic and subtitle that people will want to buy?

How important is my subtitle to search engines?

How do I do keyword research to find best title and subtitle for my book?

IS YOUR BOOK TOPIC/TITLE/SUBTITLE MARKETABLE?

BECOME A BEST SELLING AUTHOR – GET OTHERS TELLING YOUR STORY

CASE STUDY – UGLY DUCKLING

Self Conscious with Skin Condition

EstheticianTrue Beauty

2006 the year the Internet killed Publishing

If I could just get my book into the bookstore

I know it would sell, RIGHT???

Misconceptions:

CASE STUDY - WRITTEN IN 15 DAYS

Went on to get movie deal Pictured here with Governor Mary Fallin Amazon Fiction Contest Wrote 4 am daily for 15 days In her sun room

ALL INITIALLY REJECTED – ALL BEST SELLERS

REJECTED BY 140 PUBLISHERS NOW 2 BILLION DOLLAR BRAND

140 rejections stating “Anthologies don’t sell” until the Chicken Soup for the Soul series by Jack Canfield & Mark Victor Hansen sells 125 million copies.

FACTS: 1 million new isbn’s each year in

USA

Build a Business?

Why do you want

to write a book?

$$$ MAKE MONEY $$$

KEYS TO SELL YOUR BOOK BEYOND FAMILY AND FRIENDS Like having a baby, launching a book is

a 9-12 month pre-launch process Pre-Launch, Launch, Post Launch & Re-

Launch 3K viral number

Pre-Launch

Launch

Post-Launch

7 MUST HAVES TO LAUNCH YOUR BOOK Great content – Great Manuscript Killer Book Cover – Title & Subtitle Branded Website that looks like your book Free offer/opt-in on your home page Branded Social Media Get OTHERS talking about you and your

book Weeks/MONTHS BEFORE you launch Maintain momentum weeks/months AFTER

YOU LAUNCH

7 FATAL MISTAKES NEW AUTHORS MAKE They don’t market enough, they market wrong,

they don’t know what marketing is They don’t have the right title or subtitle Their book cover sucks They don’t give me a REASON to buy their

book (Wiifm?) They don’t build a TRIBE BEFORE they launch They expect to become a BEST SELLER

overnight They don’t leverage Joint Venture partners

TOP 10 CHECKLIST FOR NEW AUTHORS Know your market Know your content Tell a good story-STORYTELLING Know the EXPERTS in your space Know your ‘end game’ Know & practice Social Media Etiquette Understand the life cycle of a Press Release Understand how to CREATE the STAGE to become

the EXPERT on your topic Treat your book as a business and not a one-time

event (Traditional biz) Know how to LEVERAGE your book to the next

thing…..

Summary

DENISE MICHAELS FOUNDER INT’L BOOK WRITING GUILD

Best-Selling Author Book Coach Founder Int’l Book Writing Guild

DENISE MICHAELS FOUNDER INT’L BOOK WRITING GUILD

Became a business bestseller with her book sold in 16 countries

Got books of her clients on the NY Times bestseller list and six-figure advances

Worked 7.5-years with a NY Times #1 bestseller and seminar guru, and,

Personally mentored with a six-time NY Times bestselling author

Ghost-written numerous how-to and personal growth books

DENISE MICHAELS FOUNDER INT’L BOOK WRITING GUILD

Tip One: Getting help when you're unsure what you're doing isn't a sign of weakness - it's a sign of strength. The biggest authors of how-to and personal growth books got there because helpers make their book better

3 WAYS TO WRITE YOUR BOOK

Write it yourself Hire someone to write it for you (Ghost

writing) Plagiarize a book (just kidding)

JOHN MASON – AN ENEMY CALLED AVERAGE

Sold 1.6 Million Books Published in 38 Languages Fair price for ‘Ghost writing’ $40-50K

RECOMMENDED

iSquared™ Coaching iSquraed™ = You + Master Mind Group Manuscript Checklists/Chapter Title

Checklists Writing Master Mind Shorter chapters Page Turner (Hook) Consistent character threads

ISQUARED COACHING™ IS NOT:

Us Writing it for you A Guaranteed Best Seller Critique Free Sweat free

ISQUARED COACHING™ IS:

Master Mind Group – Peer to Peer Reviews A Tribe of friends to help you tweak your

manuscript Present when you launch your book 3 pages a day = 180 page book in 60 days! 10 hours of focused coaching with proven

methods & Experts Access to our private Facebook group to be

mentored 24/7 Access to Proprietary Manuscript “Skelton to

Flesh” Formula

ISQUARED COACHING™

iSquared™ - Ghostwriting Simplified 60 Days of personalized coaching (Power of 60 Days) You get 8 modules to help you write your book (weekly

recorded Webinars) Access to Proprietary Manuscript “Skelton to Flesh” Formula Access to our private Facebook group to be mentored 24/7 Total 10 hours of coaching (2 private hours w/ Michael &

Ania) TOPICS: 1) Keyword Research Title/Subtitle 2) Creativity –

Getting UNSTUCK 3)Skelton to Flesh Formula 4) Storytelling Group Feedback 5)Table of Contents/Outline/Checklists 6) Pre-Marketing 7) JV Partners 8) Marketing/Cover Design/Branding

WHAT IS YOUR STORY?

“My new book Just became a

#1 Best-Seller! Thank you Michael D. Butler..

helping authors fulfill their Dreams.”

Jim Lupkin

#1 Best Selling Author in 6 nations

Stephanie Bavaro "Thanks to your

marketing efforts...we are #1

You helped me grow my list from 70 to 3K

in just 6 weeks !"

THE TOP 4 KEYS TO PRE SELL YOUR BOOK BEYOND FAMILY AND FRIENDS

Start early with a 36 month strategy – Realize that writing the manuscript is marketing

It takes T-I-M-E to grow an organic Online presence or T-R-I-B-E of potential book buyers

It takes 21 touch points to gain a sale and only 3 seconds to lose a sale

Smart authors & best-selling authors leverage writing time and make it creative marketing time

SIGN UP NOW

WriteYourBookFormula.com/Buy $297 Paypal michael@BeyondPublishing.net

Seating is limited Offer ends noon PST on Friday 100% Money Back Guarantee

AND OUR WINNER IS…….

$1,200 in Marketingbit.ly/instaAuthor

SIGN UP NOW

WriteYourBookFormula.com/Buy $297 Paypal michael@BeyondPublishing.net

Seating is limited Offer ends noon PST on Friday 100% Money Back Guarantee QUESTIONS? HOTLINE

918.955.3227 Office: 702.623.2040