To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any third parties without the approval of Hewitt Associates LLC. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint
This presentation provides insight on developing a personal brand strategy and utilizing social media and networking tools to enhance your leverage in a career search Email for information about public speaking engagements: [email protected]
Text of Why You Should Never Apply for a Job
Why You Should Never Apply for a Job Again Developing a
Personal Brand Strategy and Digital Footprint
Success comes from knowing that you did your best to become the
best that you are capable of becoming.
- John Wooden
Legendary Coach and inspiration to millions
The Battlefield has changed forever
Define Who You Are
What are your most proficient soft skills?
What are your most proficient technical skills?
What type of culture do you feel is the most ideal
Are you a leader or individual contributor?
Do you prefer a team environment or autonomous role?
Do you prefer a risky or conservative culture?
Do you value training and development?
Develop a personal marketing plan
What is in my marketing plan?
Target the industries, culture, company size and location you
want to situate yourself
Choose four to six companies you feel are the best fit
Focus on stability, revenue growth, potential for an M&A,
Develop a timeline for implementation
Develop your personal brand How am I selling myself (Resume,
blog, publications, network/community participation
Align yourself with professional communities that will align
you with the right relationships
Is my resume up to snuff?
A Strong resume is about balance
Resumes Tips and Tidbits
Grab the reader immediately
Stay away from generic summary or objectives
Be very detailed with results and numbers
Focus on specific technical skills including versions
Stay consistent with type and font
Stay consistent with the length of each job summary
Use strong words (Led, Implemented) and try to avoid sideline
player terminology (supported, helped, assisted)
Be arrogant but remain tactful and professional. Be proud of
your accomplishments and professional success
Tools for Success
Google Profile Your Virtual Business Card
HCI Human Capital Institute
Ning.com Where all communities come together
Start a Blog Share your knowledge with the world
Google Products They are your friend
Google Sites Develop a URL Resume Page
Custom Searches Find what you are looking for right at your
Blellow The potential future of professional
Twitter Still the King of micro-blogging
How do I use micro-blogging for my job search?
How many profiles should I have?
How do I track information that is important?
Is this a complete waste of time?
Aggregator sites to track my networks Try Plaxo
Facebook The age old dilemma between my professional and social
life? What is appropriate?
Linkedin The King and Queen of Professional Networking
Social Diligence 30 Day Free Trial
Tracking my traffic Now cyber stalking is getting fun
Going Up! New Metrics Tool (More Chart/Graph Friendly