< and what do i do?who is jason theodor?

< my friends call me jted

< lol omg brb imho ttyl ;-)jason theodor is online

connected

go to any site and look for ‘jted’ or ‘jtheodor’title goes here

< i like to stay on the leading edge of technology + communicationlook for ‘jted’ on your favourite web 2.0 site

< my habits change + evolve + adapt as new products and services are released

2 blogstumblrtwitterflickrvimeo

deliciousslideshare

current maintenance

< i like to monitor brands by creating universes on netvibes.combrand dashboards

< millions and millions servedjason theodor is a brand

< i am more than just a logo, product, or service.brands are the intangible sum of their attributes

< the gm brand: still attempting unificationgeneral motors

< gm, rogers, art gallery of ontariosamples and examples

< where’s the brief?what i learned at MacLaren McCann

• you can’t do everything yourself• motivate others through respect• technology can do anything if you don’t say ‘no’• clients are vulnerable humans too• smart > cool

< the yahoo! brand: fun, irreverent, too many exclamation marksyahoo!

< thumb wrestling luchadors fight for mail supremacysamples and examples

< multiple channels, multiple touch-pointssamples and examples

“We spent the greater part of the morningcreating thumb wrestlers and destroying

each other.” — Ad Rants

< Ad Rants thinks Canadians are weirdwrestlers get press

owned mediayahoo!306, yahoo.com, video banners, pre-rolls, flickr

bought mediagoogle ads, video banners, pre-rolls, ooh video billboards

earned mediablog widget, poster, mini thumb wrestler, sparing mat

< there’s a bit more than just tv and radio…media types

a few more items

< random odds and ends

< bathroom posters for yahoo! music canada’s streaming music servicetinkling the ivories

< i was the guy who suggested we put this on YouTubethe evolution of ogilvy

< lots and lots of videosamples + examples

< “the customer is not an idiot. the customer is your wife.” — david o.what i learned at Ogilvy

• measure everything• gain trust & respect of clients to do great work• ceo’s and gm’s are vulnerable humans too• david created systems & culture from scratch• always bring candy to brainstorming sessions

< an attempt to channel ogilvy + create a mentoring poster

< the brand i’m not at liberty to discuss it, but it’s very big and very moneythe future of banking is now

CONFIDENTIAL

< still learningwhat i learned at Critical Mass

“you have to die a few times before you can become immortal”

< in advertising the word ‘creative’ can be used as an adjective or a noun!jason theodor is a creative

< 5 employees in 1

writerconsultant

directorspeakerteacher{jason theodor is a creative

multi-disciplinary

< also known as b.s., or brain storming, techniquescreative systems

< these methods have been tested exclusively on humanscreative systems

1. darkroom2. 10 ideas in 10 minutes3. the law of 1%4. mind mapping5. the looking glass6. content on content7. misassociationalism8. asynchronous orbits

< repeat infinitumthe creative method

< now in four easy to follow stepsthe creative method

1. induce (blow it up)2. analyze (find the patterns)3. synthesize (mash it together)4. deduct (define what works)

< we’re all just ripples in a flat pondcreative organization

< collaboration is encouraged + responsibility is expectedthe creative world is flat

The ‘pond’ is a flat structure with the brand in the centre.Disciplines share overlapping spheres of influence & responsibility.Everyone is accessible, knowledge is shared,work is viewed in progress, andideas come from anywhere.

< how to assemble a revolutioncreative culture

created 1% to share ideas1percent.wordpress.com (900 hits/day)

created Review Club

< i set up some initiatives to encourage inspirationsharing and reviewing ideas

< the best way to give juniors experience and seniors more exposure to emerging media

work experience

time spent online

high

low

highlow

X

sr.staff

jr.staff

creative cross-pollination

< jason.theodor@gmail.comthank you

thereisnobox.cajasontheodor.com

linkedin.com/in/jasontheodor