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Who Are You? In 30-Seconds or Less
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Contact
Information
Career Advising &
Development Center
Staff
Tanya White-Earnest Manager
Trident University International Career Advising and Development
Who Are You In 30-Seconds or Less?
In 30-Seconds or Less
Presented by Tanya White-Earnest
Agenda
• What is an “Elevator Speech”?
• The four essential elements of a great elevator speech
• Creating a “Tag Line”
• Creating your “commercial”
In today’s webinar we will discuss:
What’s an
“elevator
speech”?
• Overview of your skills, experience, strengths, accomplishments and goals
– Personal Commercial
– 30 Second Commercial
• Used to introduce yourself to a potential employer, an interviewer, in a cover letter, or at networking events
– Employment possibilities
– Internship opportunities
Why do you
need one?
• You run out for a quick bite to eat and while waiting you meet someone who could be a connection for the job you are seeking – but you don’t have a resume with you. . .
• You go to your child’s play/game/performance, etc. and another parent is there that could connect you with your dream job, but you don’t have a resume with you. . .
• You happen to meet someone at a networking event AFTER you have already given out all your resumes. . .
• In casual conversation, someone asks “so what do you do?”
POLL QUESTION
Have you developed an effective elevator speech?
Yes/No
Four Essential
Elements
• Complete – gives a complete overview of who you are and what you bring to the table that is of value (interesting) to the listener
• Concise – Focused on what the listener needs to know to make a decision
• Composed – not something you make up as you go along, be prepared!
• Compelling – makes them want to know more
Supporting the 4
Essential
Elements
• Who are you – education, work, personality?
• What problems do you solve?
• What do you love about what you do?
• What unique contribution have you made recently (and thus can make to the new organization)?
• Where have you contributed?
• What impact have you had?
Tips
• Relate to the person you are speaking with:
– Use something you know about them/company
– Seek to be memorable
– Be engaged and enthusiastic
– Create a call to action
• Keep it short, simple, and sweet
– 25-30 Seconds
– 80-90 words/8-10 sentences
Tips
• Grab their attention right away
– Choose language that paints a vivid picture
– Focus on what’s in it for them
• Talk about what you offer them/company – I offer... provide... supply... create... produce... analyze... diagnose... prepare...
plan... design... develop... compose... construct... build... engineer... implement... install... fix... correct... improve... organize... facilitate... coordinate... manage... work with... consult... advise... solve... help... show... teach... train... support...
• And your impact – I was able to drive. . . impact. . . effect. . . save. . . implement. . . deliver. . .
Tips
• Tailor your commercial to the industry, company, “listener” (when possible)
– Use what you learned in your research
– Touch their “pain point”
• Show them how you’ve done it in the past!
– Provide a solid, concrete example of how you have used specific skills (those needed in the job you want) in the past
– Start with a strong “tag line”
POLL QUESTION
Do you use a “tag line” to brand yourself?
Yes/No
Why Tag Line
Work
Who do these tag lines refer to? (type answer in the question box)
• You’re in good hands with _________
• Melts in your mouth, not in your hands.
• Got ________?
• The ultimate driving machine.
• What’s in your wallet?
• The happiest place on earth.
Let’s Practice
Take a moment to develop a “tag line” for yourself:
• Memorable and Repeatable
• Short – About 7 words
• Concise – If they read it on your introduction card, will they know what you do and the value you offer
without it having to be explained?
• Convey your unique value to the employer – Verizon “Can you hear me now? Good” (most reliable coverage, AT&T/T-Mobile)
• Show your personality – Does it evoke an emotional response/“pull them in”?
• Establish your brand
Template
Basic
– My name is. . .
– I am a (student at/recent graduate from [school]; military member in transition from [service]; veteran of [service] (upgrade this by inserting your tag line)
– My experience. . .
– I am (provide a strength related to the job you are seeking) . . . which I have demonstrated by (action, results/accomplishments, or impact)
– I am looking for a (position/organization) where I can (provide goal(s))
– I can contribute to your organization by. . .
Your Turn
Try crafting your Basic Elevator Pitch/Personal Commercial
Elements to Include: • Who am I?
• What field or industry am I in, or want to transition to?
• What position am I seeking? How can I contribute to an organization?
• What is my Unique Selling Proposition – what sets me apart?
• What benefits will an employer gain from my skills, based on past, proven accomplishments?
Your Turn
Try crafting your Basic Elevator Pitch/Personal Commercial
• Some phrasing you can use:
Hello I am . . . (full name)
I am a . . . (job title, profession, major) (Tag Line)
I am planning to use my skills and experience as a. . .
With extensive experience in. . . (career goal)
My background includes. . .
My unique qualities are. . . (qualities and example)
I am interested in learning more about how my skills can be an asset to you and your company
Enhance Your
Pitch
Hi, my name is ________________ and I am a comptroller with over 15 years of experience in finance and accounting. I am results oriented, solution focused, and able to save your company money. I have an accounting degree from Big Name School and an MBA from Trident University International. I would love to talk to you about the comptroller position with your company.
I was working on a project I’m particularly proud of as VP of finance for a company where the drivers were charging a lot of overtime and eating up company profits. I found a vendor and implemented a technology solution that documents driver activity so the supervisors could hold them accountable for hours worked. This saved the company $1.6 million with no impact on customer satisfaction and no loss of jobs. My name is __________, and I am interested in a position as a comptroller.
http://improvandy.com/elevator-pitch/examples-of-a-30-second-elevator-pitch/
So. . .What do you do? What are you looking for?
Questions
What questions do
you have about
Elevator Speeches?
Next Week
Join us next week for:
Linked In or Left Out: What Does Your Profile Do For You?
• Your Linked In Profile is a vital and valuable part of your career
development – whether you are seeking a job, a promotion, a transition, or connection. Join us to begin the process of developing a strong LI profile; one that captures attention and helps you accomplish your career goals.
• This workshop will be presented by Marketing Specialist, Daniel Sloan
Thank You!
We appreciate you joining us today for:
Who Are You in 30-Seconds or Less? We hope you enjoyed and learned something new from the session Watch for the email containing the link to the recording and the Slideshare for today’s webinar Please be sure to leave your comments and suggestions as you log out See you next time!
