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San・ne・W (1978; f)
1. Publisher, strategist, evangelist, people manager, doer 2. Mother, wife, friend, sister, daughter, villager, influencer 3. Reader, runner, driver, shopper, music lover, epicurean, house owner, fashionista 4. Media junkie, former Twitterer, Instagrammer, Netflixer, Spotifyer, Blendler
Strategy by planning design
© Lean Startup
© Wojtek Materka
My beliefs
• Don’t put the cool kids in the corner
• Search for T-shaped people
• Beg for forgiveness instead of permission
• Eat your own dogfood
• Think customer first and outside in
• Get experimental and analytical
• Celebrate failures and successes
The results (2013 - 2015)
• Triple digits growth in both monthly average reach and revenues of G+J branded websites
• Business model development: paid content, e-commerce, events, branded content, video, data
• Implemented digital culture and professionalized digital departments
• Acquisition of fashion marketplace Designer-Vintage.com
• Redesigned portfolio based on mobile and social design strategy
• Launched QuestTest.nl, NatGeoTraveler.nl, NatGeofoto.nl, Fashion-Vintage.com
• Partnerships with a.o. Apple, Google, Blendle, Wayne Parker Kent