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Marketing | Branding | Creative | Production
917.373.8512
Standout!
“The Power to Standout from the Competition”
• Founded in 2002 by Joseph A. Vicari
• Strong Value Chain of Specialists
• Support Team Experienced Professional Affiliates
• Clients from the local to the Nat'l level
Joe Vicari
• School of Visual Arts NYC• Madison Avenue
• Account History– The Money Store– Wells Fargo– Chase Finance– Alliance Bank– Kremer Laser Eye Centers– Lourdes Health Systems
Agency Working Philosophy
Vicari Group operates under the mindset of doing whatever it takes to get the job done right. We are an agency that values the Client / Agency Relationship. We are fiscally responsible, abide by our estimates and are accountable for the work done.
Full Service Agency
• Strategic Planning
• Creative Development
• Interactive
• Media Planning and Buying
• Public Relations
Strategic Planning
• Key to Vicari Group Marketing
• Analyze entire business model
• Develop a definable direction to market the business
• Product & Business Branding
• In-depth Competitive Analysis
Marketing Discovery Workshops
• Why & Brand Review to determine the best direction for moving forward.
• Why & Brand Insights Discovery to develop a concise brand platform.
• What & Brand Structure to identify areas of improvement to maximize effectiveness.
• How & Brand Response to improve target efficiencies.
Creative Development• Concise strategic brand, and set of key
messages
• Online
• Broadcast
• Direct Response
• Magazine
• Newspaper
• Non-traditional
Creative Expertise
• Expertise in developing special promotions.
• Depth of talent in creating effective electronic response campaigns.
• Full service art department.
• Expertise in all graphics applications.
• Own & operate post production studio from print TV, Radio & Online
Interactive
• Website Advertising
• Email Marketing
• Web Ad Development
• Website Design
• Streaming Media & Flash Presentations
Excellence in Media
• Accountability and Expenditure– Visibility & Cost Efficient
• Research Driven– Pre- During - Post
• Experience– Any and All
• New York City Based Agency
Public Relations Partners
• News Releases
• Strong Media Relations
• Publicity/Events
• Sponsorships & Promotions
• Media Training
• Crisis Management
Areas of Expertise
• Healthcare
• Non-Profit
• Retail
• Financial
• Cosmetic
• Direct Response
• Hospitals
• Specialty Practices
• Behavioral Facilities
• Management Care
Healthcare
• Catholic Health East– Lourdes Health System
• Devereux Foundation• Kremer Eye Centers
• KLM Ophthalmology
• Fairless Hills Dental Center
• Advanced Dental Care
• Lumen Laser Centers
Healthcare Experience
• Jewelry
• Home Improvement
• Cosmetic Dentistry
• Elective Surgery
Retail
• Banks
• Financial Advisors
• Mortgage Companies
• Brokers
Financials
• 800 Number
• Website Visits• In-Store Sales
• Cross-sell & Up-sell Opportunities
• Call script development, pitch & clichés
Direct Response
• Strategic – Clear, concise, strategic planning to develop the most recognized brands in their industries.
• Measurable - Developing marketing programs ensuring accountability & cost effectiveness
• Active – Over 30 years of combined strategic planning and media experience so your focused more on active marketing, not passive.
• Responsive – Specializing in Signature Marketing Programs that address marketing challenges and get results
• Tactical - The marketing prowess to develop a plan of action designed to build awareness, change consumer behavior and get results
S.M.A.R.T. Move
So?: What Does It Mean 2 U?
• Results driven Signature Solutions that help businesses STANDOUT from the competition
• Strong Strategic Planning• Strategic Vision, Execution & Definable• Creative That Incites Consumers To Action• Unparalleled Media Experience• Direct Response Expertise
Vicari Group Intangibles
• Marketing Resource – Idea Generation• Retail Mentality – I’m Are Fluid• Relationships – Strong Market Reputation• Value Partner – I Go the Extra Mile!
