Product School Final Presentation02/06/2016

Why LinkedIn?

“LinkedIn will not help post photos of your dog, will not help upload cute cat videos, will not help pin ideas and things …but it has far

more profound effect, by connecting you with your dream

jobs”

– Prasenjit Choudhury (LinkedIn user/evangelist/addict)

The opportunity…

Veteran Recruitment is a priority for corporate America

Competition has already begun

The Big IdeaVeteran Badge - A special badge on

LinkedIn profile page for easy identification for an armed forces

veteran

Why do we need a badge on a LinkedIn profile?

• make a Veteran profile uniquely noticeable

• help recruiters search efficiently for Veterans

• promote the Veteran community on LinkedIn – before competing social networks do.

Veteran Badge – LinkedIn for Veterans

So how does it work?

So how does it work?

User provides additional info required

So how does it work?

Existing profile home page

So how does it work?

Updated profile home page

So how does it work?

• Easy way for recruiters to search for Veterans

Initial user feedback

Initial feedback

Metrics!Metrics!

• Number of existing users who update the badge

• Number of new users selecting the badge at Sign-up

• Number of search using checkbox done by recruiters

• Number of Veterans recruiters reach out to

Key success metrics

Thanks!Any questions?

You can find me at:prasenjit1986@gmail.com

CreditsSpecial thanks to all the people who made and released these awesome resources for free:✖ Presentation template by SlidesCarnival